Blog
Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.
Latest
Interviews
Working as a CPO in the AdTech Industry: The Experience of Olena Chudinovych
By Anastasiia Lushyna • Jan 16, 2025
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AdTech Insights
Attekmi’s CEO Became The Official Member Of Forbes Technology Council
By Anastasiia Lushyna • Oct 22, 2023
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AdTech Insights
Everything You Wanted to Know About Attekmi Platforms in One Guide
By Iryna Kozirevych • Jan 3, 2023
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AdTech Insights
How to Authorize Sellers on Attekmi Solutions Using Sellers.json and Ads.txt?
By Anastasiia Lushyna • Aug 4, 2021
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All Blog Posts
Interviews
Working as a CPO in the AdTech Industry: The Experience of Olena Chudinovych
By Anastasiia Lushyna
Jan 16, 2025
Company News
Attekmi Was Recognized at G2 Winter Awards 2025!
By Roman Vrublivskyi
Dec 22, 2024
AdTech Insights
Complete Guide to the Bid Request Process for Businesses
By Iryna Kozirevych
Dec 12, 2024
Interviews
Inside the Role of a Project Manager at an AdTech Company – Hanna Zhukovska Shares Her Insights
By Anastasiia Lushyna
Dec 5, 2024
AdTech Insights
The Power of Connected TV Advertising: Unlocking Targeted Reach and Engagement
By Anastasiia Lushyna
Dec 5, 2024
AdTech Insights
OTT Advertising: What it is and How Does It Work?
By Anastasiia Lushyna
Nov 25, 2024
AdTech Insights
Top 10 Media Buying Platforms in 2024
By Iryna Kozirevych
Nov 20, 2024
Company News
Attekmi Became the Gold Winner of the Titan Awards!
By Roman Vrublivskyi
Nov 19, 2024
AdTech Insights
Supply-Path Optimization: 3 Strategies for Success
By Anastasiia Lushyna
Nov 14, 2024
AdTech Insights
How To Create A Strong Programmatic Ads Strategy?
By Anastasiia Lushyna
Nov 13, 2024
Company News
Attekmi Was Recognized by Exchange Wire!
By Roman Vrublivskyi
Nov 10, 2024
AdTech Insights
What is Invalid Traffic and How to Deal With It?
By Iryna Kozirevych
Nov 7, 2024
AdTech Insights
Exploring the Benefits of White-Label Programmatic Advertising
By Anastasiia Lushyna
Nov 5, 2024
AdTech Insights
Strategies for Successful Mobile Programmatic Buying
By Iryna Kozirevych
Oct 27, 2024
AdTech Insights
How To Identify And Eliminate Traffic Bots?
By Anastasiia Lushyna
Oct 10, 2024
AdTech Insights
Header Bidding vs. Waterfall: Which Is More Effective for Your Business?
By Anastasiia Lushyna
Oct 10, 2024
AdTech Insights
13 Best Mobile Ad Sizes & Formats for Success
By Iryna Kozirevych
Oct 6, 2024
AdTech Insights
How Second Price Auctions Enhance Revenue
By Anastasiia Lushyna
Oct 3, 2024
AdTech Insights
Outsourced Ad Ops for WL Ad Exchange Platform
By Iryna Kozirevych
Oct 1, 2024
AdTech Insights
Key Components of Successful Programmatic Display Advertising
By Anastasiia Lushyna
Sep 29, 2024
AdTech Insights
Ad Exchange: What Is It and How Does It Work?
By Iryna Kozirevych
Sep 27, 2024
AdTech Insights
eCPM vs CPM – Which Metric Is Right for Your Campaign?
By Roman Vrublivskyi
Sep 27, 2024
AdTech Insights
Navigating the Challenges of Ad Serving in White Label Ad Exchanges
By Anastasiia Lushyna
Sep 17, 2024
Company News
Relax and Take a Nap! DMEXCO 2024 is Almost Here!
By Roman Vrublivskyi
Sep 17, 2024
Company News
Meet Hanna Zhukovska at DMEXCO 2024
By Roman Vrublivskyi
Sep 16, 2024
AdTech Insights
Header Bidding vs RTB: Which is Better for White Label Ad Exchanges?
By Roman Vrublivskyi
Sep 13, 2024
Company News
Meet Natalia Sokurenko – One of our Representatives at DMEXCO 2024
By Roman Vrublivskyi
Sep 12, 2024
AdTech Insights
What is a VAST Tag? A Step-by-Step Guide for Success
By Iryna Kozirevych
Sep 11, 2024
AdTech Insights
The Future of TV Advertising: Linear vs Connected TV
By Roman Vrublivskyi
Sep 11, 2024
AdTech Insights
White-Label: Meaning, Real World Examples & Business Opportunities
By Anastasiia Lushyna
Sep 10, 2024
Company News
Introducing the Attekmi Team: Ihor Bazeliuk is Going to DMEXCO 2024
By Roman Vrublivskyi
Sep 10, 2024
Company News
Meet the Attekmi Team at DMEXCO 2024: Olena Chudinovych
By Roman Vrublivskyi
Sep 9, 2024
Company News
Just a Quick Reminder About Our Rebranding!
By Roman Vrublivskyi
Sep 9, 2024
Company News
Attekmi Is Going To DMEXCO 2024!
By Roman Vrublivskyi
Sep 6, 2024
Company News
After Rebranding: SmartHub Becomes Attekmi
By Roman Vrublivskyi
Sep 5, 2024
AdTech Insights
The Future of Programmatic Advertising: Key Trends Shaping the Industry
By Anastasiia Lushyna
Sep 4, 2024
AdTech Insights
How To Create Your Own Efficient Ad Network?
By Iryna Kozirevych
Aug 8, 2024
AdTech Insights
7 Benefits of Programmatic Audio Advertising
By Anastasiia Lushyna
Aug 8, 2024
AdTech Insights
Ad Network vs. Ad Exchange: What Is The Difference?
By Anastasiia Lushyna
Jul 18, 2024
AdTech Insights
Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
By Anastasiia Lushyna
Jun 18, 2024
AdTech Insights
Mastering Ad Operations: A Comprehensive Guide
By Iryna Kozirevych
Jun 5, 2024
AdTech Insights
From RTBs to PMPs: A Guide to Types of Programmatic Advertising
By Iryna Kozirevych
Jun 4, 2024
AdTech Insights
8 Programmatic Video Advertising Trends
By Iryna Kozirevych
May 23, 2024
AdTech Insights
The Rising Role of AI in Ad Exchanges and Programmatic Advertising
By Iryna Kozirevych
Jan 18, 2024
AdTech Insights
Optimizing Video Delivery: Overcoming and Preventing VAST Errors
By Anastasiia Lushyna
Dec 21, 2023
AdTech Insights
AdTech Ecosystem: Navigating Trends and Insights
By Iryna Kozirevych
Dec 19, 2023
AdTech Insights
First-Party vs. Third-Party Cookies: What Marketers Need to Know
By Iryna Kozirevych
Dec 18, 2023
AdTech Insights
10 Top Strategies for Traffic Monetization with Programmatic Advertising
By Iryna Kozirevych
Dec 13, 2023
AdTech Insights
eCPM Meaning, Formula & Calculation
By Anastasiia Lushyna
Dec 6, 2023
AdTech Insights
Uncovering and Addressing Fallacies in Ad Campaigns
By Iryna Kozirevych
Dec 6, 2023
AdTech Insights
Benefits and Challenges of Programmatic TV Advertising
By Iryna Kozirevych
Nov 21, 2023
AdTech Insights
Attekmi’s CEO Became The Official Member Of Forbes Technology Council
By Anastasiia Lushyna
Oct 22, 2023
AdTech Insights
Accelerating Marketplace With Prebid Server Integrations
By Iryna Kozirevych
Oct 17, 2023
AdTech Insights
Video Advertising Overview for 2024: Efficient Video Ads Types and Channels
By Anastasiia Lushyna
Oct 4, 2023
AdTech Insights
How Cookieless Advertising is Reshaping the Industry
By Anastasiia Lushyna
Sep 27, 2023
AdTech Insights
Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign
By Anastasiia Lushyna
Aug 16, 2023
AdTech Insights
Monetization Of Programmatic Advertising
By Anastasiia Lushyna
Aug 16, 2023
AdTech Insights
Beyond the Screen: CTV Attribution Essentials and Tactics
By Anastasiia Lushyna
Aug 16, 2023
AdTech Insights
Programmatic vs Direct Advertising: What’s Better and More Profitable?
By Anastasiia Lushyna
Jul 19, 2023
AdTech Insights
What Are Ad Tags and How to Use Them in Your Campaign
By Anastasiia Lushyna
Jul 17, 2023
AdTech Insights
Protect Your Ad Spend: The Importance of Ad Fraud Detection
By Anastasiia Lushyna
Jun 21, 2023
AdTech Insights
5 Programmatic Advertising Examples That Will Inspire Your Next Campaign
By Iryna Kozirevych
Jun 7, 2023
AdTech Insights
Boost Your App’s Revenue with In-App Video Ads
By Iryna Kozirevych
Apr 20, 2023
AdTech Insights
Everything About Prebid Server Technology and How It Helps You to Connect Partners on Attekmi Solutions
By Anastasiia Lushyna
Apr 19, 2023
AdTech Insights
Full Guide to Ad Formats with Examples
By Anastasiia Lushyna
Mar 28, 2023
AdTech Insights
What is Sellers.json and Why Does it Matter
By Anastasiia Lushyna
Feb 18, 2023
AdTech Insights
Make Money Posting Ads With Attekmi’s Tips
By Iryna Kozirevych
Jan 18, 2023
AdTech Insights
Everything You Wanted to Know About Attekmi Platforms in One Guide
By Iryna Kozirevych
Jan 3, 2023
AdTech Insights
Attekmi’s Insights for Creating a Successful DOOH Campaign
By Iryna Kozirevych
Oct 19, 2022
AdTech Insights
Precision Targeting Tactics for Effective Campaigns
By Anastasiia Lushyna
Sep 14, 2022
AdTech Insights
Free Ad-Supported TV (FAST) in AdTech Trends 2023
By Iryna Kozirevych
Aug 16, 2022
AdTech Insights
Maximizing ROI: Analysis of Native VS Display Ads
By Anastasiia Lushyna
Aug 9, 2022
AdTech Insights
White Label vs Private Label: What to Choose?
By Anastasiia Lushyna
Aug 9, 2022
AdTech Insights
How Does Ads.txt Work and How to Create It?
By Iryna Kozirevych
Jun 22, 2022
AdTech Insights
Deep Dive into RTB Strategies and Margin Types for Maximum Impact
By Anastasiia Lushyna
Jun 22, 2022
AdTech Insights
Elevate Your Ad Revenue: The Ultimate Guide to Header Bidding
By Anastasiia Lushyna
Jun 20, 2022
AdTech Insights
Scaling and Optimizing Your Ad Exchange Platform: Unlocking Growth Opportunities
By Iryna Kozirevych
May 10, 2022
AdTech Insights
The Role of Targeted Advertising Algorithms in Programmatic Media Buying
By Anastasiia Lushyna
Mar 9, 2022
AdTech Insights
Key Programmatic Advertising Metrics & Reporting
By Anastasiia Lushyna
Jan 5, 2022
AdTech Insights
Optimizing Your Ad Exchange with Digital Ad Operations
By Anastasiia Lushyna
Sep 7, 2021
AdTech Insights
Everything You Need to Know About Attekmi’s Scanners
By Iryna Kozirevych
Aug 10, 2021
AdTech Insights
How to Authorize Sellers on Attekmi Solutions Using Sellers.json and Ads.txt?
By Anastasiia Lushyna
Aug 4, 2021