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Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.

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All Blog Posts

eCPM vs CPM: What’s the Difference and Why It Matters in Programmatic Advertising
AdTech Insights
eCPM vs CPM: What’s the Difference and Why It Matters in Programmatic Advertising
By Roman Vrublivskyi
Aug 3, 2025
White Label vs Private Label: Key Differences, Use Cases & What to Choose
AdTech Insights
White Label vs Private Label: Key Differences, Use Cases & What to Choose
By Anastasiia Lushyna
Jul 31, 2025
Attekmi Became the Silver Winner of the Stevie Awards!
Company News
Attekmi Became the Silver Winner of the Stevie Awards!
By Iryna Kozirevych
Jul 31, 2025
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
AdTech Insights
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
By Anastasiia Lushyna
Jul 29, 2025
What Is an Ad Exchange and How Does It Work in Programmatic Advertising?
AdTech Insights
What Is an Ad Exchange and How Does It Work in Programmatic Advertising?
By Iryna Kozirevych
Jul 24, 2025
What Is a White Label Ad Server and How Does It Work?
AdTech Insights
What Is a White Label Ad Server and How Does It Work?
By Anastasiia Lushyna
Jul 9, 2025
The Power of Business Analytics in AdTech: An Interview With Artem Lenko
Interviews
The Power of Business Analytics in AdTech: An Interview With Artem Lenko
By Iryna Kozirevych
Jun 23, 2025
Cannes 2025 Wrap-Up: Attekmi’s Key Takeaways for the AdTech World
Company News
Cannes 2025 Wrap-Up: Attekmi’s Key Takeaways for the AdTech World
By Roman Vrublivskyi
Jun 22, 2025
Understanding White Label Software: Benefits for AdTech Companies
AdTech Insights
Understanding White Label Software: Benefits for AdTech Companies
By Iryna Kozirevych
Jun 18, 2025
From RTB to PMP: A Complete Guide to Programmatic Advertising Types
AdTech Insights
From RTB to PMP: A Complete Guide to Programmatic Advertising Types
By Iryna Kozirevych
Jun 11, 2025
What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?
AdTech Insights
What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?
By Anastasiia Lushyna
Jun 8, 2025
CTV Attribution Explained: Metrics, Models, and Best Strategies
AdTech Insights
CTV Attribution Explained: Metrics, Models, and Best Strategies
By Anastasiia Lushyna
Jun 3, 2025
The QA Behind AdTech Innovation: Mykola Skyba on Creating Robust Solutions
Interviews
The QA Behind AdTech Innovation: Mykola Skyba on Creating Robust Solutions
By Iryna Kozirevych
May 22, 2025
In-App Video Advertising: Why It Works and How to Use It
AdTech Insights
In-App Video Advertising: Why It Works and How to Use It
By Iryna Kozirevych
May 13, 2025
What Is Programmatic Audio Advertising? Benefits & Best Practices
AdTech Insights
What Is Programmatic Audio Advertising? Benefits & Best Practices
By Anastasiia Lushyna
May 13, 2025
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