AdTech Insights
Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.
AdTech Insights
Programmatic Guaranteed vs. PMP Deals: Which Is Right for Your Ad Strategy?
By Iryna Kozirevych
Aug 27, 2025
AdTech Insights
Top 10 Strategies for Traffic Monetization With Programmatic Advertising
By Iryna Kozirevych
Aug 6, 2025
AdTech Insights
Building a First-Party Data Strategy for Programmatic Advertising Success
By Iryna Kozirevych
Aug 6, 2025
AdTech Insights
eCPM vs CPM: What’s the Difference and Why It Matters in Programmatic Advertising
By Roman Vrublivskyi
Aug 3, 2025
AdTech Insights
White Label vs Private Label: Key Differences, Use Cases & What to Choose
By Anastasiia Lushyna
Jul 31, 2025
AdTech Insights
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
By Anastasiia Lushyna
Jul 29, 2025
AdTech Insights
What Is an Ad Exchange and How Does It Work in Programmatic Advertising?
By Iryna Kozirevych
Jul 24, 2025
AdTech Insights
What Is a White Label Ad Server and How Does It Work?
By Anastasiia Lushyna
Jul 9, 2025
AdTech Insights
Understanding White Label Software: Benefits for AdTech Companies
By Iryna Kozirevych
Jun 18, 2025
AdTech Insights
From RTB to PMP: A Complete Guide to Programmatic Advertising Types
By Iryna Kozirevych
Jun 11, 2025
AdTech Insights
What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?
By Anastasiia Lushyna
Jun 8, 2025
AdTech Insights
CTV Attribution Explained: Metrics, Models, and Best Strategies
By Anastasiia Lushyna
Jun 3, 2025
AdTech Insights
In-App Video Advertising: Why It Works and How to Use It
By Iryna Kozirevych
May 13, 2025
AdTech Insights
What Is Programmatic Audio Advertising? Benefits & Best Practices
By Anastasiia Lushyna
May 13, 2025
AdTech Insights
The Most Profitable Ad Formats and Sizes: Full Guide With Examples
By Anastasiia Lushyna
May 1, 2025