News & Updates
Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.
AdTech Insights
Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.
AdTech Insights
[AdTech Insights]
Programmatic Advertising Platform Overview: DSPs vs. SSPs vs. Ad Exchanges
Author:
Anastasiia Lushyna
Date Published
Oct 5, 2026
Author:
Anastasiia Lushyna
Date Published
Oct 5, 2026
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[AdTech Insights]
Ad Server vs DSP & SSP: Which One Does Your Business Actually Need?
Author:
Iryna Kozirevych
Date Published
Oct 1, 2026
Author:
Iryna Kozirevych
Date Published
Oct 1, 2026
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[AdTech Insights]
What Does It Cost to Launch Your Own SSP? Build vs. Buy vs. White-Label
Author:
Anastasiia Lushyna
Date Published
Sep 30, 2026
Author:
Anastasiia Lushyna
Date Published
Sep 30, 2026
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[AdTech Insights]
App and Video Ad Monetization: What a Platform Owner Actually Provides
Author:
Iryna Kozirevych
Date Published
Sep 29, 2026
Author:
Iryna Kozirevych
Date Published
Sep 29, 2026
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[AdTech Insights]
Inside DMEXCO 2026: Attekmi’s Key Insights
Author:
Iryna Kozirevych
Date Published
Sep 27, 2026
Author:
Iryna Kozirevych
Date Published
Sep 27, 2026
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[AdTech Insights]
Why and How to Choose a White‑Label SSP
Author:
Anastasiia Lushyna
Date Published
Sep 16, 2026
Author:
Anastasiia Lushyna
Date Published
Sep 16, 2026
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[AdTech Insights]
Supply-Side Platform Examples: 12 Real-World Use Cases Across Different Industries
Author:
Anastasiia Lushyna
Date Published
Sep 15, 2026
Author:
Anastasiia Lushyna
Date Published
Sep 15, 2026
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[AdTech Insights]
RTB vs PMP vs Programmatic Guaranteed: Explaining the Differences
Author:
Iryna Kozirevych
Date Published
Sep 13, 2026
Author:
Iryna Kozirevych
Date Published
Sep 13, 2026
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[AdTech Insights]
Global Ad Exchange Landscape Explained: Third‑Party Ad Exchange vs White‑Label Ad Exchange
Author:
Iryna Kozirevych
Date Published
Sep 10, 2026
Author:
Iryna Kozirevych
Date Published
Sep 10, 2026
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[AdTech Insights]
Supply-Side Platform Explained: Architecture, Technology, and White-Label Solutions
Author:
Iryna Kozirevych
Date Published
Aug 31, 2026
Author:
Iryna Kozirevych
Date Published
Aug 31, 2026
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[AdTech Insights]
How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework
Author:
Anastasiia Lushyna
Date Published
Aug 17, 2026
Author:
Anastasiia Lushyna
Date Published
Aug 17, 2026
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[AdTech Insights]
Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits
Author:
Iryna Kozirevych
Date Published
Jul 28, 2026
Author:
Iryna Kozirevych
Date Published
Jul 28, 2026
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[AdTech Insights]
Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit
Author:
Iryna Kozirevych
Date Published
Jul 27, 2026
Author:
Iryna Kozirevych
Date Published
Jul 27, 2026
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[AdTech Insights]
Global Header Bidding Trends and What They Mean for Ad Exchanges
Author:
Anastasiia Lushyna
Date Published
Jul 15, 2026
Author:
Anastasiia Lushyna
Date Published
Jul 15, 2026
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[AdTech Insights]
Header Bidding for Global Publishers: Architecture, Pros, and Cons
Author:
Anastasiia Lushyna
Date Published
Jun 25, 2026
Author:
Anastasiia Lushyna
Date Published
Jun 25, 2026
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