AdTech Insights
Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.
AdTech Insights
Building a First-Party Data Strategy for Programmatic Advertising Success
By Iryna Kozirevych
Aug 6, 2025
AdTech Insights
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
By Anastasiia Lushyna
Jul 29, 2025
AdTech Insights
What Is a White Label Ad Server and How Does It Work?
By Anastasiia Lushyna
Jul 9, 2025
AdTech Insights
Understanding White Label Software: Benefits for AdTech Companies
By Iryna Kozirevych
Jun 18, 2025
AdTech Insights
From RTB to PMP: A Complete Guide to Programmatic Advertising Types
By Iryna Kozirevych
Jun 11, 2025
AdTech Insights
What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?
By Anastasiia Lushyna
Jun 8, 2025
AdTech Insights
CTV Attribution Explained: Metrics, Models, and Best Strategies
By Anastasiia Lushyna
Jun 3, 2025
AdTech Insights
In-App Video Advertising: Why It Works and How to Use It
By Iryna Kozirevych
May 13, 2025
AdTech Insights
What Is Programmatic Audio Advertising? Benefits & Best Practices
By Anastasiia Lushyna
May 13, 2025
AdTech Insights
The Most Profitable Ad Formats and Sizes: Full Guide With Examples
By Anastasiia Lushyna
May 1, 2025
AdTech Insights
White-Label Programmatic Advertising: Benefits, Use Cases, and Success Stories
By Anastasiia Lushyna
Apr 30, 2025
AdTech Insights
What Is an AdTech Ecosystem: Key Trends and Insights
By Iryna Kozirevych
Apr 30, 2025
AdTech Insights
Direct vs. Organic Traffic: Understanding the Differences and Implications
By Iryna Kozirevych
Apr 29, 2025
AdTech Insights
What Is a Data Management Platform (DMP) and Its Role in Advertising?
By Anastasiia Lushyna
Apr 22, 2025
AdTech Insights
First-Party Data Strategy: Building and Leveraging Your Own Data Assets
By Iryna Kozirevych
Apr 8, 2025