AdTech Insights
Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.
AdTech Insights
Complete Guide to the Bid Request Process for Businesses
By Iryna Kozirevych
Dec 12, 2024
AdTech Insights
Connected TV Advertising: What It Is, How It Works, and Why It Matters
By Anastasiia Lushyna
Dec 5, 2024
AdTech Insights
How to Build a Powerful Programmatic Ads Strategy in 2025
By Anastasiia Lushyna
Nov 13, 2024
AdTech Insights
What Is Invalid Traffic and How to Deal With It?
By Iryna Kozirevych
Nov 7, 2024
AdTech Insights
Mobile Programmatic Advertising: A Complete Strategy Guide
By Iryna Kozirevych
Oct 27, 2024
AdTech Insights
What Is Bot Traffic? Identify, Detect & Block It Effectively
By Anastasiia Lushyna
Oct 10, 2024
AdTech Insights
Header Bidding vs. Waterfall: Which Is More Effective for Your Business?
By Anastasiia Lushyna
Oct 10, 2024
AdTech Insights
How Second Price Auctions Enhance Revenue
By Anastasiia Lushyna
Oct 3, 2024
AdTech Insights
Outsourced Ad Ops for WL Ad Exchange Platform
By Iryna Kozirevych
Oct 1, 2024
AdTech Insights
What VAST Tags Are and How They Work in Video Ad Delivery
By Iryna Kozirevych
Sep 11, 2024
AdTech Insights
Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
By Anastasiia Lushyna
Jun 18, 2024
AdTech Insights
What Is Ad Operations? Processes, Benefits, and Business Impact
By Iryna Kozirevych
Jun 5, 2024
AdTech Insights
The Rising Role of AI in Ad Exchanges and Programmatic Advertising
By Iryna Kozirevych
Jan 18, 2024
AdTech Insights
Optimizing Video Delivery: Overcoming and Preventing VAST Errors
By Anastasiia Lushyna
Dec 21, 2023
AdTech Insights
First-Party vs. Third-Party Cookies: What Marketers Need to Know
By Iryna Kozirevych
Dec 18, 2023