News & Updates

Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.

AdTech Insights

Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.

AdTech Insights

[AdTech Insights]

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit

Global Header Bidding Trends and What They Mean for Ad Exchanges

Header Bidding for Global Publishers: Architecture, Pros, and Cons

RTB and GDPR: A Deep Dive into Privacy Risks

How Businesses Use CTV Ads to Drive Monetization With Their Own Programmatic Exchange

Best Tactics for Mobile Ad Monetization: RTB Setups That Actually Work

Alternatives to Header Bidding Giants: How Attekmi’s Custom SSP Competes for Publishers

CTV Measurement in 2026: How White-Label Ad Exchanges Can Deliver Transparent Metrics

Top Strategies for Publishers to Drive Income With White‑Label AdTech

13 Best Mobile Ad Sizes & Formats for Success

9 Best AdTech Development Companies to Watch in 2026

Top 10 Media Buying Platforms in 2026

What Does White Label Mean in Business? Definition, Examples & Opportunities

Top 11 AdTech Events That You Shouldn’t Miss in 2026

How to Build Your Own Ad Network: Complete Guide

How to Build a Powerful Programmatic Ads Strategy in 2026

Self-Serve Advertising Platforms: What They Are and Why They Matter in 2026

Native Ads vs Display Ads: Which One Performs Better in 2026?

Who and Why Should Use Programmatic Curated Deals

Traffic Curation in AdTech: Smarter Programmatic Media Buying

Cookie Syncing: Everything You Need to Know

Ihor Bazeliuk, Attekmi’s Head of Business Development, Is Going to StreamTV Europe

What Is SVOD, AVOD, and TVOD: OTT Monetization Guide

What Is CTV Advertising: A Complete Guide for Digital Marketers

13 Best Programmatic Advertising Companies in 2026

OTT Advertising Guide in 2026: Key Definitions, Examples & Benefits

RTB Meaning in Marketing and Business: Full Guide

Targeted Advertising Algorithms: How Do They Work

What’s the Difference Between Direct and Programmatic Ads

Video Advertising Overview for 2026: Efficient Video Ads Types and Channels

Ad Trading in 2026: What’s Changing for Demand and Supply Players?

AI-Powered CTV Advertising: The Data-Driven Future of Connected TV

Interactive Advertising: Types, Benefits & Examples

Programmatic TV Advertising: How It Works and Why It Matters

Zero-Party Data: Definition, Benefits & Examples

Privacy-First Marketing: Comprehensive Guide 2026

10 Real-Life Examples of Fallacies in Advertising

Programmatic Advertising Landscape in 2026: Top 5 Predictions

How to Get Paid for Advertising: Best Proven Methods

What Is Hyper-Personalization: All You Need to Know

Most Profitable Ad Formats in 2026: Examples and Sizes

Free Ad-Supported TV (FAST) in AdTech Trends

What VAST Tags Are and How They Work in Video Ad Delivery

First-Party Data: Definition, Benefits & Strategies

CTV Ad Fraud: All You Need to Know in 2026

Ad Serving: Definition and Challenges

Real-Time Analytics in Ad Exchanges: Why Latency Kills Revenue

AI in Ad Exchanges: From Traffic Quality Checks to Real-Time Optimization

Top 10 Influencers in AdTech and MarTech to Follow on LinkedIn Now

Header Bidding vs RTB: Which Model Fits White-Label Ad Exchanges Best

How to Optimize and Scale Your Ad Exchange Platform: 7 Key Strategies

Programmatic Guaranteed vs. PMP Deals: Which Is Right for Your Ad Strategy?

Top 10 Strategies for Traffic Monetization With Programmatic Advertising

eCPM vs CPM: What’s the Difference and Why It Matters in Programmatic Advertising

White Label vs Private Label: Key Differences, Use Cases & What to Choose

AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap

What Is an Ad Exchange and How Does It Work in Programmatic Advertising?

What Is a White Label Ad Server and How Does It Work?

Understanding White Label Software: Benefits for AdTech Companies

From RTB to PMP: A Complete Guide to Programmatic Advertising Types

What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?

CTV Attribution Explained: Metrics, Models, and Best Strategies

What Is Programmatic Audio Advertising? Benefits & Best Practices

In-App Video Advertising: Why It Works and How to Use It

White-Label Programmatic Advertising: Benefits, Use Cases, and Success Stories

What Is an AdTech Ecosystem: Key Trends and Insights

Direct vs. Organic Traffic: Understanding the Differences and Implications

What Is a Data Management Platform (DMP) and Its Role in Advertising?

First-Party Data Strategy: Building and Leveraging Your Own Data Assets

Ad Network vs Ad Exchange: How It Works and What Are the Differences

DSP Programmatic Advertising: How It Works and Why It Matters

Top 5 Programmatic Video Advertising Trends to Boost Your Brand

Precision Targeting Tactics for Effective Campaigns

Key Components of Successful Programmatic Display Advertising

What Is eCPM (Effective Cost per Mille) and How to Calculate It?

Monetization of Programmatic Advertising

How to Succeed with Supply Path Optimization (SPO): 3 Key Strategies

5 Examples of Programmatic Advertising for Inspiration

Cross-Device Advertising: How to Reach Users Across Platforms

Top 9 Online Advertising Platforms Every Business Should Know

The Future of TV Advertising: Linear vs Connected TV

Machine Learning in Advertising: Transforming Campaign Strategies

Top 9 Programmatic Advertising Metrics and KPIs You Should Track

DSP, SSP, and Ad Exchange: Key Differences Between

Media Planning and Buying Strategies for White Label Ad Exchange Owners

Media Buying: What It Is and How It Works

12 Key Programmatic Advertising Trends That Will Define 2026

Complete Guide to the Bid Request Process for Businesses

What Is Invalid Traffic and How to Deal With It?

Mobile Programmatic Advertising: A Complete Strategy Guide

Header Bidding vs. Waterfall: Which Is More Effective for Your Business?

What Is Bot Traffic? Identify, Detect & Block It Effectively

How Second Price Auctions Enhance Revenue

Outsourced Ad Ops for WL Ad Exchange Platform

Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

What Is Ad Operations? Processes, Benefits, and Business Impact

The Rising Role of AI in Ad Exchanges and Programmatic Advertising

Optimizing Video Delivery: Overcoming and Preventing VAST Errors

First-Party vs. Third-Party Cookies: What Marketers Need to Know

Optimizing Your Ad Exchange With Digital Ad Operations

Attekmi’s CEO Became the Official Member of Forbes Technology Council

Accelerating Marketplace With Prebid Server Integrations

How Cookieless Advertising Is Reshaping the Industry

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

What Are Ad Tags and How Do They Work?

Protect Your Ad Spend: The Importance of Ad Fraud Detection

Everything About Prebid Server Technology and How It Helps You to Connect Partners on Attekmi Solutions

What Sellers.json Is and How It Works in Programmatic Advertising

Everything You Wanted to Know About Attekmi Platforms in One Guide

Attekmi’s Insights for Creating a Successful DOOH Campaign

How Does Ads.txt Work and How to Create It?

Elevate Your Ad Revenue: The Ultimate Guide to Header Bidding

Everything You Need to Know About Attekmi’s Scanners

How to Authorize Sellers on Attekmi Solutions Using Sellers.json and Ads.txt?

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