Answering
Common Questions

Yes. With Attekmi WLS, you can request any features missing on our Attekmi Core, Scale, and Ultimate solutions. Additionally, we offer custom AdTech development services. If you need a unique AdTech solution, our team will build it for you. 

Yes. Attekmi WLS is fully customizable, from UI personalization to custom on-request feature development. With Attekmi WLS, you join the AdTech ecosystem on your own terms.

Partially, yes. Our team will set up and launch the platform for you and provide you with a comprehensive onboarding. While our support experts are always ready to help you, you remain the platform operator – you manage and optimize it.

Attekmi Core is designed for businesses only entering AdTech and aiming to test the market before scaling further. Attekmi Scale is built for growing companies that require additional features, higher server capacity, and broader regional coverage. Attekmi Ultimate is designed for mature programmatic businesses that need advanced capabilities and enterprise-grade monetization tools. Attekmi WLS is a fully independent environment for businesses that require unique functionalities, tailored integrations, and custom architecture.

SSPs are designed for publishers. You need an SSP if your goal is to monetize your ad inventory programmatically. If you require advanced control, an ad exchange can be the best fit, as such a platform can help you monetize more effectively while also earning from media trading. Consider using Attekmi’s white-label solution – it implies full customization.

A supply-side platform (SSP) is used by publishers for inventory monetization. A demand-side platform (DSP) is leveraged by advertisers for programmatic media buying. Ad exchanges (like solutions offered by Attekmi) connect DSPs and SSPs and enable real-time auctions.

An ad exchange is a digital marketplace connecting demand-side and supply-side platforms. This is where real-time auctions happen. An ad network aggregates publishers’ inventory and resells it to advertisers. Learn more about ad exchange vs ad network differences here. Note that Attekmi offers a range of ad exchange solutions, including a fully customizable white-label platform.

A supply-side platform (SSP) is a programmatic solution used by publishers for monetizing their ad inventory via real-time auctions. While auctions happen automatically, media owners control pricing, rules, and other settings. Attekmi’s white-label solution can be used as an SSP for accessing global demand and gaining full control over the monetization processes.

You will not have to manage creatives, but the rest depends on your goals. Our solutions enable inventory monetization but can also be used solely for matching demand and supply and earning from media trading.

Yes, at the moment, you can work with direct publishers, advertisers, and other market participants using VAST tags, as well as JS and Prebid.js integrations.

AdEx Basic is a product allowing you to enter the programmatic ecosystem in the fastest way possible. It comes equipped with all the basic functionalities essential for starting earning on media trading. AdEx Plus is its extended version with additional features. White Label Ad Exchange is a fully customizable solution tailored specifically to your needs.

You will get 30k QPS incoming and 30k QPS outgoing. The same applies to any other QPS plans we offer. Incoming QPS are ad requests a platform receives from SSPs. Outgoing QPS are requests the platform sends to DSPs.

If you pick, for example, a 30k QPS plan, you get 30k incoming and 30k outgoing. Incoming QPS are ad requests a platform receives from SSPs. Outgoing QPS are requests the platform sends to DSPs. Basically, you can do anything the platform allows you to, but the chosen QPS plan specifies the infrastructure capacity.

To switch to a higher service plan, contact Attekmi’s support team. The transition can happen at any time, and the process will take approximately 3-5 working days.

QPS means the number of queries (bid requests) sent from/to the exchange system per second. Basically, it is used to specify the potential number of queries that the system is capable of handling.

No, there is no free trial for Attekmi’s solutions at the moment. If you are interested in our platforms, reach out to our team. We will run a detailed demo, show you how everything works, and answer all your questions.

To improve fill rate globally, you should strengthen regional demand coverage, adjust geo-specific floor prices, optimize timeouts and latency, and maintain strong quality signals (viewability, fraud controls, etc.). Additionally, diversify demand sources, remove inefficient partners, and analyze fill by country and format for enhanced optimization. 

Yes. However, the range of supported regions depends on the chosen solution. Attekmi Core supports only US_EAST, while Attekmi Scale, Ultimate, and WLS support US_EAST, APAC, and EU.