Mobupps Boosts Capacities & Profits With Attekmi

About Mobupps

Mobupps provides its clients with highly targeted, KPI-driven advertising services. Targeting media supply in the most efficient way, the company allows publishers to maximize monetization by using actionable data in real time and utilizing in-house technology. To expand its reach and strengthen relationships with clients, Mobupps was in search of robust RTB technology.

Key Objectives

Mobupps outlined the following quantitative and qualitative goals:

• Doubling the profit

• Achieving steady ROI growth

• Adding more direct demand and supply partners 

• Increasing QPS capacities

Attekmi’s Approach

In response to the requirements of Mobupps, the Attekmi team adopted a people-oriented software deployment approach – its effectiveness has already been proven by other programmatic advertising case studies. The strategy involved the following steps and features:

• System Testing and Adjustment

• Pixalate and GeoEdge Scanners

• Custom Adapter

• Custom Billing Model

• Post-Installation Optimization

• Client-Adaptation Program

• Ongoing Support

Results

With Attekmi’s monetization solution, Mobupps achieved the following results:

• An increased number of partners

• Profit and ROI growth

• 3x QPS

“By providing us with a customized and flexible solution, Attekmi has equipped us with the tools we need to make smart decisions, operate, and scale.” – Ori Gurevich, Head of RTB in Mobupps

Discover the Whole Story of Mobupps

Download the full case study to examine in detail:

1.  How Attekmi’s approach helped Mobupps achieve the specified goals

2.  Direct and indirect advantages that Mobupps received

3.  Custom features that were built specifically for Mobupps

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