Turn Into a Programmatic PRO
With Comprehensive
Knowledge Base

Feeling like AdTech terms and slang got you puzzled? Our knowledge base is here to help if you are new to programmatic or plan to level up your knowledge. Search your term and turn into a real programmatic professional.

Industry

What are the benefits of programmatic? What is programmatic buying? What is ad tech? Who is an advertiser? Who is a publisher? What is an ad inventory? What is first-party data? What is second-party data? What is third-party data? What targeting types are there in programmatic? What ad formats are there in programmatic? What types of margins are there in programmatic? What is programmatic advertising, and how does it work?

Platform Types

What is an SSP (supply-side platform)? What is an ad exchange? What is a white-label ad exchange? What is a DSP (demand-side platform)? What is a DMP (data management platform)? What is a CDP? What is an ad server?

Integrations & Technologies

What does ‘VAST to VAST’ mean? What does ‘VAST To All’ mean? What is a JS tag? What is a Demand-Partner Integration? What is a Supply-Partner Integration? What is a win rate booster? What is an adaptive margin? What does ‘VAST to RTB’ mean? What is RTB (real-time bidding)? What is header-bidding? What is an ad tag? What is VAST? What is VPAID? What is CTV? What is Prebid, and how does it work? Differences between Prebid.js and Prebid Server What is Server-to-Server integration? Client-side vs. server-side header-bidding

Metrics & Measurements

What is an ad impression? What is a CPM? What is a CPA (cost per action)? What is a CPC (cost per click)? What is a CPI? What is an eCPM (effective cost per thousand impressions)? What is a win rate in programmatic?

Safety

What is bot traffic? What is traffic filtering in programmatic? What is a whitelist and a blacklist in programmatic? What is a blocklist API? What does fraud detection integration in ad tech mean? What is a Seller.json? What is an Ads.txt?

Programmatic Workflow

What is an ad campaign in programmatic What are real-time auctions? What is a bid in programmatic? What is a bid request? What is a bid response?

Traffic

What traffic types are there in programmatic? What is traffic monetization in programmatic? What is traffic mediation?

News & Insights

Following the AdTech evolution has never been easier. The industry news, Attekmi updates, and actionable insights – everything in one place.

Attekmi Is Going to DMEXCO 2026

Attekmi Is Going to DMEXCO 2026

Roman Vrublivskyi

Roman Vrublivskyi

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

[AdTech Insights]

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

Anastasiia Lushyna

Anastasiia Lushyna

Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Iryna Kozirevych

Iryna Kozirevych

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

[AdTech Insights]

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

Iryna Kozirevych

Iryna Kozirevych

Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit

[AdTech Insights]

Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit

Iryna Kozirevych

Iryna Kozirevych

Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech

Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech

Iryna Kozirevych

Iryna Kozirevych

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