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What is VPAID?

What is VPAID?

VPAID (Video Player Ad-Serving Interface Definition) is a video-serving standard developed by the same company as VAST. It facilitates interaction between ad units and video players, thereby enabling a significant flow of interactive advertising. VPAID allows advertisers to record data on how users interact with video ads.

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Attekmi Is Going to DMEXCO 2026

Attekmi Is Going to DMEXCO 2026

Roman Vrublivskyi

Roman Vrublivskyi

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

[AdTech Insights]

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

Anastasiia Lushyna

Anastasiia Lushyna

Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Iryna Kozirevych

Iryna Kozirevych

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

[AdTech Insights]

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

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Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit

[AdTech Insights]

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Iryna Kozirevych

Iryna Kozirevych

Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech

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Iryna Kozirevych

Iryna Kozirevych

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