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What is an adaptive margin?

What is an adaptive margin?

The Adaptive Margin feature on SmartHub's white-label ad exchange automatically calculates optimal margins for SSPs and DSPs based on successful trade data from the past 24 hours. It dynamically adjusts bid floors for SSPs and real-time bid floors for DSPs, optimizing profits.

News & Insights

Following the AdTech evolution has never been easier. The industry news, Attekmi updates, and actionable insights – everything in one place.

Attekmi Is Going to DMEXCO 2026
[Company News]
Attekmi Is Going to DMEXCO 2026
Author:
Roman Vrublivskyi
Date Published
Aug 18, 2026
Author:
Roman Vrublivskyi
Date Published
Aug 18, 2026
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How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework
[AdTech Insights]
How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework
Author:
Anastasiia Lushyna
Date Published
Aug 17, 2026
Author:
Anastasiia Lushyna
Date Published
Aug 17, 2026
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Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast
[Company News]
Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast
Author:
Iryna Kozirevych
Date Published
Aug 3, 2026
Author:
Iryna Kozirevych
Date Published
Aug 3, 2026
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Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits
[AdTech Insights]
Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits
Author:
Iryna Kozirevych
Date Published
Jul 28, 2026
Author:
Iryna Kozirevych
Date Published
Jul 28, 2026
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Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit
[AdTech Insights]
Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit
Author:
Iryna Kozirevych
Date Published
Jul 27, 2026
Author:
Iryna Kozirevych
Date Published
Jul 27, 2026
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Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech
[Interviews]
Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech
Author:
Iryna Kozirevych
Date Published
Jul 26, 2026
Author:
Iryna Kozirevych
Date Published
Jul 26, 2026
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