HOMEPAGE / Knowledge Base/

What is an adaptive margin?

What is an adaptive margin?

On Attekmi’s solutions, the Adaptive Margin feature automatically calculates optimal margins for SSPs and DSPs based on successful trade data from the past 24 hours. It dynamically adjusts bid floors for SSPs and real-time bid floors for DSPs, optimizing profits.

News & Insights

Following the AdTech evolution has never been easier. The industry news, Attekmi updates, and actionable insights – everything in one place.

Supply-Side Platform Explained: Architecture, Technology, and White-Label Solutions

[AdTech Insights]

Supply-Side Platform Explained: Architecture, Technology, and White-Label Solutions

Iryna Kozirevych

Iryna Kozirevych

Global Ad Exchange Landscape Explained: Third‑Party Ad Exchange vs White‑Label Ad Exchange

[AdTech Insights]

Global Ad Exchange Landscape Explained: Third‑Party Ad Exchange vs White‑Label Ad Exchange

Iryna Kozirevych

Iryna Kozirevych

Why and How to Choose a White‑Label SSP

[AdTech Insights]

Why and How to Choose a White‑Label SSP

Anastasiia Lushyna

Anastasiia Lushyna

Attekmi Releases the Private Marketplace Deals Functionality

Attekmi Releases the Private Marketplace Deals Functionality

Roman Vrublivskyi

Roman Vrublivskyi

Attekmi Is Going to DMEXCO 2026

Attekmi Is Going to DMEXCO 2026

Roman Vrublivskyi

Roman Vrublivskyi

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

[AdTech Insights]

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

Anastasiia Lushyna

Anastasiia Lushyna

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