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What is a Seller.json?

What is a Seller.json?

The sellers.json file is a standard developed by the Interactive Advertising Bureau (IAB). It allows demand partners to discover and verify entities acting as sellers and resellers of advertising inventory or intermediaries during RTB auctions.

News & Insights

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Attekmi Is Going to DMEXCO 2026

Attekmi Is Going to DMEXCO 2026

Roman Vrublivskyi

Roman Vrublivskyi

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

[AdTech Insights]

How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework

Anastasiia Lushyna

Anastasiia Lushyna

Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast

Iryna Kozirevych

Iryna Kozirevych

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

[AdTech Insights]

Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits

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Iryna Kozirevych

Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit

[AdTech Insights]

Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit

Iryna Kozirevych

Iryna Kozirevych

Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech

Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech

Iryna Kozirevych

Iryna Kozirevych

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