News & Updates
Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.
AdTech Insights
Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.
AdTech Insights
[AdTech Insights]
First-Party Data: Definition, Benefits & Strategies
Author:
Iryna Kozirevych
Date Published
Dec 8, 2025
Author:
Iryna Kozirevych
Date Published
Dec 8, 2025
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[AdTech Insights]
CTV Ad Fraud: All You Need to Know in 2026
Author:
Anastasiia Lushyna
Date Published
Dec 7, 2025
Author:
Anastasiia Lushyna
Date Published
Dec 7, 2025
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[AdTech Insights]
Ad Serving: Definition and Challenges
Author:
Anastasiia Lushyna
Date Published
Nov 18, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 18, 2025
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[AdTech Insights]
Real-Time Analytics in Ad Exchanges: Why Latency Kills Revenue
Author:
Iryna Kozirevych
Date Published
Nov 11, 2025
Author:
Iryna Kozirevych
Date Published
Nov 11, 2025
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[AdTech Insights]
AI in Ad Exchanges: From Traffic Quality Checks to Real-Time Optimization
Author:
Anastasiia Lushyna
Date Published
Nov 2, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 2, 2025
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[AdTech Insights]
Top 10 Influencers in AdTech and MarTech to Follow on LinkedIn Now
Author:
Anastasiia Lushyna
Date Published
Oct 1, 2025
Author:
Anastasiia Lushyna
Date Published
Oct 1, 2025
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[AdTech Insights]
Header Bidding vs RTB: Which Model Fits White-Label Ad Exchanges Best
Author:
Anastasiia Lushyna
Date Published
Sep 30, 2025
Author:
Anastasiia Lushyna
Date Published
Sep 30, 2025
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[AdTech Insights]
How to Optimize and Scale Your Ad Exchange Platform: 7 Key Strategies
Author:
Iryna Kozirevych
Date Published
Sep 24, 2025
Author:
Iryna Kozirevych
Date Published
Sep 24, 2025
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[AdTech Insights]
Programmatic Guaranteed vs. PMP Deals: Which Is Right for Your Ad Strategy?
Author:
Iryna Kozirevych
Date Published
Aug 27, 2025
Author:
Iryna Kozirevych
Date Published
Aug 27, 2025
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[AdTech Insights]
Top 10 Strategies for Traffic Monetization With Programmatic Advertising
Author:
Iryna Kozirevych
Date Published
Aug 6, 2025
Author:
Iryna Kozirevych
Date Published
Aug 6, 2025
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[AdTech Insights]
eCPM vs CPM: What’s the Difference and Why It Matters in Programmatic Advertising
Author:
Roman Vrublivskyi
Date Published
Aug 3, 2025
Author:
Roman Vrublivskyi
Date Published
Aug 3, 2025
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[AdTech Insights]
White Label vs Private Label: Key Differences, Use Cases & What to Choose
Author:
Anastasiia Lushyna
Date Published
Jul 31, 2025
Author:
Anastasiia Lushyna
Date Published
Jul 31, 2025
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[AdTech Insights]
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
Author:
Anastasiia Lushyna
Date Published
Jul 29, 2025
Author:
Anastasiia Lushyna
Date Published
Jul 29, 2025
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[AdTech Insights]
What Is an Ad Exchange and How Does It Work in Programmatic Advertising?
Author:
Iryna Kozirevych
Date Published
Jul 24, 2025
Author:
Iryna Kozirevych
Date Published
Jul 24, 2025
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[AdTech Insights]
What Is a White Label Ad Server and How Does It Work?
Author:
Anastasiia Lushyna
Date Published
Jul 9, 2025
Author:
Anastasiia Lushyna
Date Published
Jul 9, 2025
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