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AdTech Insights

Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.

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Outsourced Ad Ops for WL Ad Exchange Platform
AdTech Insights
Outsourced Ad Ops for WL Ad Exchange Platform
By Iryna Kozirevych
Oct 1, 2024
Ad Exchange: What Is It and How Does It Work?
AdTech Insights
Ad Exchange: What Is It and How Does It Work?
By Iryna Kozirevych
Sep 27, 2024
eCPM vs CPM – Which Metric Is Right for Your Campaign?
AdTech Insights
eCPM vs CPM – Which Metric Is Right for Your Campaign?
By Roman Vrublivskyi
Sep 27, 2024
Navigating the Challenges of Ad Serving in White Label Ad Exchanges
AdTech Insights
Navigating the Challenges of Ad Serving in White Label Ad Exchanges
By Anastasiia Lushyna
Sep 17, 2024
Header Bidding vs RTB: Which is Better for White Label Ad Exchanges?
AdTech Insights
Header Bidding vs RTB: Which is Better for White Label Ad Exchanges?
By Roman Vrublivskyi
Sep 13, 2024
What is a VAST Tag? A Step-by-Step Guide for Success
AdTech Insights
What is a VAST Tag? A Step-by-Step Guide for Success
By Iryna Kozirevych
Sep 11, 2024
White-Label: Meaning, Real World Examples & Business Opportunities
AdTech Insights
White-Label: Meaning, Real World Examples & Business Opportunities
By Anastasiia Lushyna
Sep 10, 2024
What Is Programmatic Audio Advertising? Benefits & Best Practices
AdTech Insights
What Is Programmatic Audio Advertising? Benefits & Best Practices
By Anastasiia Lushyna
Aug 8, 2024
Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
AdTech Insights
Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
By Anastasiia Lushyna
Jun 18, 2024
Mastering Ad Operations: A Comprehensive Guide
AdTech Insights
Mastering Ad Operations: A Comprehensive Guide
By Iryna Kozirevych
Jun 5, 2024
From RTBs to PMPs: A Guide to Types of Programmatic Advertising
AdTech Insights
From RTBs to PMPs: A Guide to Types of Programmatic Advertising
By Iryna Kozirevych
Jun 4, 2024
The Rising Role of AI in Ad Exchanges and Programmatic Advertising
AdTech Insights
The Rising Role of AI in Ad Exchanges and Programmatic Advertising
By Iryna Kozirevych
Jan 18, 2024
Optimizing Video Delivery: Overcoming and Preventing VAST Errors
AdTech Insights
Optimizing Video Delivery: Overcoming and Preventing VAST Errors
By Anastasiia Lushyna
Dec 21, 2023
First-Party vs. Third-Party Cookies: What Marketers Need to Know
AdTech Insights
First-Party vs. Third-Party Cookies: What Marketers Need to Know
By Iryna Kozirevych
Dec 18, 2023
Traffic Monetization With Programmatic Advertising: 10 Best Strategies
AdTech Insights
Traffic Monetization With Programmatic Advertising: 10 Best Strategies
By Iryna Kozirevych
Dec 13, 2023