News & Updates
Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.
AdTech Insights
Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.
AdTech Insights
[AdTech Insights]
Zero-Party Data: Definition, Benefits & Examples
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
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[AdTech Insights]
Programmatic TV Advertising: How It Works and Why It Matters
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
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[AdTech Insights]
Privacy-First Marketing: Comprehensive Guide 2026
Author:
Iryna Kozirevych
Date Published
Feb 1, 2026
Author:
Iryna Kozirevych
Date Published
Feb 1, 2026
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[AdTech Insights]
10 Real-Life Examples of Fallacies in Advertising
Author:
Iryna Kozirevych
Date Published
Jan 31, 2026
Author:
Iryna Kozirevych
Date Published
Jan 31, 2026
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[AdTech Insights]
Programmatic Advertising Landscape in 2026: Top 5 Predictions
Author:
Anastasiia Lushyna
Date Published
Jan 28, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 28, 2026
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[AdTech Insights]
How to Get Paid for Advertising: Best Proven Methods
Author:
Iryna Kozirevych
Date Published
Jan 21, 2026
Author:
Iryna Kozirevych
Date Published
Jan 21, 2026
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[AdTech Insights]
What Is Hyper-Personalization: All You Need to Know
Author:
Anastasiia Lushyna
Date Published
Jan 5, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 5, 2026
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[AdTech Insights]
Most Profitable Ad Formats in 2026: Examples and Sizes
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
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[AdTech Insights]
Free Ad-Supported TV (FAST) in AdTech Trends
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
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[AdTech Insights]
What VAST Tags Are and How They Work in Video Ad Delivery
Author:
Iryna Kozirevych
Date Published
Dec 23, 2025
Author:
Iryna Kozirevych
Date Published
Dec 23, 2025
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[AdTech Insights]
First-Party Data: Definition, Benefits & Strategies
Author:
Iryna Kozirevych
Date Published
Dec 8, 2025
Author:
Iryna Kozirevych
Date Published
Dec 8, 2025
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[AdTech Insights]
CTV Ad Fraud: All You Need to Know in 2026
Author:
Anastasiia Lushyna
Date Published
Dec 7, 2025
Author:
Anastasiia Lushyna
Date Published
Dec 7, 2025
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[AdTech Insights]
Ad Serving: Definition and Challenges
Author:
Anastasiia Lushyna
Date Published
Nov 18, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 18, 2025
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[AdTech Insights]
Real-Time Analytics in Ad Exchanges: Why Latency Kills Revenue
Author:
Iryna Kozirevych
Date Published
Nov 11, 2025
Author:
Iryna Kozirevych
Date Published
Nov 11, 2025
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[AdTech Insights]
AI in Ad Exchanges: From Traffic Quality Checks to Real-Time Optimization
Author:
Anastasiia Lushyna
Date Published
Nov 2, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 2, 2025
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