By Anastasiia Lushyna
AdTech and MarTech are the industries that never stand still. They evolve continuously, and being aware of this evolution is a must for professionals who want to remain effective and competitive.
Following relevant experts on LinkedIn is among the best ways to stay on top of the news and miss nothing. To simplify your life, we have created a list of ten AdTech and MarTech influencers – keep reading to learn more about them and discover what insights you can count on!
Brian O’Kelley
LinkedIn followers: 24k+
Brian O’Kelley is a co-founder and CEO of Scope3, a company focusing not only on effective but also safe and sustainable business growth. Sustainability is among the trends shaping the AdTech industry at the moment, so staying on top of its progress and impact is a must for advertisers, publishers, and AdTech companies. Additionally, Brian is a board member of LiveRamp (RAMP).
In Brian’s account, you can find insights on the following topics:
Carbon impact of advertising
Sustainability
AI
Agentic advertising
Roman Vrublivskyi
LinkedIn followers: 7k+
Roman Vrublivskyi is the Chief Executive Officer of Attekmi, an AdTech company offering a range of ad exchange solutions that is able to meet any needs, as well as a variety of AdTech and Ad Ops services.
Working in the industry since 2019, Roman knows everything about the programmatic ecosystem and AdTech innovations. Besides, he is an official member of the Forbes Technology Council!
Follow Roman to access the following insights and news:
The ways to drive smooth business growth
Tips on fine-tuning your programmatic strategy
Industry trends
Attekmi updates
A deep dive into the power of Attekmi’s solutions and services (they can help your business reach new heights!)
Angelina Eng
LinkedIn followers: 26k+
The Interactive Advertising Bureau (IAB) plays a key role in the programmatic ecosystem since it sets technical standards and best practices for ad formats and protocols. Therefore, keeping an eye on the IAB news is an essential thing to do.
Angelina Eng leads the strategic vision and operations for IAB’s MAD (Measurement, Addressability, and Data) Center, and has around 30 years of experience in AdTech, media planning and buying, Ad Ops, analytics, etc.
Follow Angelina on LinkedIn to access the following content:
Insights on AI, attribution, and measurement
Privacy-first approach
IAB news
Olena Chudinovych
LinkedIn followers: 1k+
Olena Chudinovych, Attekmi’s Chief Product Officer, has a unique story: before joining the AdTech industry, she had been working in the jurisprudence niche. Such a shift was a significant step out of her comfort zone, and she succeeded. Olena started as an account manager, and now she is the CPO of a leading AdTech company.
Olena’s career is inspiring women working in the AdTech industry, but this is not the only reason to follow her on LinkedIn. Here is what you can count on:
Insights from a CPO who effectively drives Attekmi’s evolution
Recommendations on programmatic advertising
Nuances of the programmatic ecosystem that you should consider (ad fraud, brand safety, etc.)
AdTech trends and innovations
Attekmi news
Jalal Nasir
LinkedIn followers: 7k+
Ad fraud remains a significant issue in programmatic advertising, with new types of fraudulent activities regularly entering the stage. Fortunately, the industry fights back, offering a variety of traffic and demand scanners, and not only. Marketers, publishers, and AdTech brands should be aware of the updates, and following Jalal Nasir is one of the ways to do this.
Jalal is the founder and CEO of Pixalate, a leading ad fraud detection and prevention company (by the way, Attekmi’s solutions support the integration of the Pixalate scanner). In his account, you can find the following:
Pixalate updates and reports
Insights on fighting ad fraud
Programmatic advertising news
Jeff Green
LinkedIn followers: 49k+
The Trade Desk is one of the top programmatic advertising companies, and Jeff Green is its founder and CEO. Therefore, you can count on insights from a person shaping the AdTech industry – for other brands, this is a must to remain competitive.
There is loads of relevant and interesting content in Jeff’s LinkedIn account:
The Trade Desk news and upgrades
Info about The Trade Desk summits and partnerships
Inspiring ideas
Thoughts on the current state of advertising and the industry news
Rajeev Goel
LinkedIn followers: 15k+
Rajeev Goel is a co-founder and CEO of PubMatic, another significant player in the programmatic industry. Driving the company’s growth, he regularly shares relevant insights for publishers and other industry participants.
Thanks to Rajeev’s account, you never miss information on the following topics:
PubMatic updates and partnerships
Curation in programmatic advertising
Generative AI
Melanie Perkins
LinkedIn followers: 327k+
Advertising and marketing are not only about choosing the right demand-side platform – some creative tools are involved as well. Canva is among the most popular options due to its user-friendliness and the availability of a free plan.
Melanie Perkins is the CEO and a co-founder of Canva, and here is why you should consider following her on LinkedIn:
Updates on Canva tools
Actionable ideas on how to remain effective (and not only)
Lessons learnt throughout the Canva journey
Insights for small businesses
Brad Geddes
LinkedIn followers: 20k+
Brad Geddes is a co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads. Heading up marketing and product definition, he is also an author and an internationally recognized speaker who has participated in more than 150 conferences across the globe. Additionally, Brad is an official Google AdWords seminar leader – he has conducted over 60 officially Google-supported AdWords Seminars for Success (and they were attended by more than 4,000 marketing experts).
In his account, you can find not only the information about upcoming masterclasses or events:
Insights on the impact of AI
Recommendations on creating effective ad copy and calls to action
Optimization tips
Mistakes to avoid in advertising
Adalysis news
Paul Gubbins
LinkedIn followers: 21k+
A former VP Sales and Programmatic Partnerships at Tubi UK, Paul Gubbins currently works at Google as a CTV lead. Having a deep knowledge of the programmatic ecosystem, he has also judged the Video Week Awards, DRUM Awards, and NDA Heroes Awards. Additionally, Paul won the AdExchanger caption contest in 2022 and was named in The Drum Digerati 2017 & 18 (Top 100 Most Influential Individuals in UK Digital Advertising). Last but not least, he was named ExchangeWire AdTech Personality of the Year in 2018.
In Paul’s account, you can find insights on the following topics:
CTV advertising
The role of AI agents
Ad targeting
Conclusion
Now you have loads of suggestions on whom to follow on LinkedIn, so your online time will definitely become more effective!
As for other ways to stay on top of the industry news and trends, consider joining relevant groups on social media, as well as forums. Attending various events, both offline and online, is also helpful in terms of learning something new and building new connections.
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