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News & Updates

Everything you need to know about the AdTech industry collected in one place: news, guides, Attekmi updates, and many more.

AdTech Insights

Mastering the AdTech environment can be challenging, but our insights are here to help. Explore different aspects of digital advertising with us.

AdTech Insights

Top 9 Online Advertising Platforms Every Business Should Know
[AdTech Insights]
Top 9 Online Advertising Platforms Every Business Should Know
Author:
Iryna Kozirevych
Date Published
Feb 28, 2025
Author:
Iryna Kozirevych
Date Published
Feb 28, 2025
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The Future of TV Advertising: Linear vs Connected TV
[AdTech Insights]
The Future of TV Advertising: Linear vs Connected TV
Author:
Roman Vrublivskyi
Date Published
Feb 26, 2025
Author:
Roman Vrublivskyi
Date Published
Feb 26, 2025
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Machine Learning in Advertising: Transforming Campaign Strategies
[AdTech Insights]
Machine Learning in Advertising: Transforming Campaign Strategies
Author:
Anastasiia Lushyna
Date Published
Feb 19, 2025
Author:
Anastasiia Lushyna
Date Published
Feb 19, 2025
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Top 9 Programmatic Advertising Metrics and KPIs You Should Track
[AdTech Insights]
Top 9 Programmatic Advertising Metrics and KPIs You Should Track
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
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DSP, SSP, and Ad Exchange: Key Differences Between
[AdTech Insights]
DSP, SSP, and Ad Exchange: Key Differences Between
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
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Media Planning and Buying Strategies for White Label Ad Exchange Owners
[AdTech Insights]
Media Planning and Buying Strategies for White Label Ad Exchange Owners
Author:
Iryna Kozirevych
Date Published
Feb 11, 2025
Author:
Iryna Kozirevych
Date Published
Feb 11, 2025
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Media Buying: What It Is and How It Works
[AdTech Insights]
Media Buying: What It Is and How It Works
Author:
Iryna Kozirevych
Date Published
Feb 5, 2025
Author:
Iryna Kozirevych
Date Published
Feb 5, 2025
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12 Key Programmatic Advertising Trends That Will Define 2026
[AdTech Insights]
12 Key Programmatic Advertising Trends That Will Define 2026
Author:
Anastasiia Lushyna
Date Published
Jan 15, 2025
Author:
Anastasiia Lushyna
Date Published
Jan 15, 2025
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Complete Guide to the Bid Request Process for Businesses
[AdTech Insights]
Complete Guide to the Bid Request Process for Businesses
Author:
Iryna Kozirevych
Date Published
Dec 12, 2024
Author:
Iryna Kozirevych
Date Published
Dec 12, 2024
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What Is Invalid Traffic and How to Deal With It?
[AdTech Insights]
What Is Invalid Traffic and How to Deal With It?
Author:
Iryna Kozirevych
Date Published
Nov 7, 2024
Author:
Iryna Kozirevych
Date Published
Nov 7, 2024
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Mobile Programmatic Advertising: A Complete Strategy Guide
[AdTech Insights]
Mobile Programmatic Advertising: A Complete Strategy Guide
Author:
Iryna Kozirevych
Date Published
Oct 27, 2024
Author:
Iryna Kozirevych
Date Published
Oct 27, 2024
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Header Bidding vs. Waterfall: Which Is More Effective for Your Business?
[AdTech Insights]
Header Bidding vs. Waterfall: Which Is More Effective for Your Business?
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
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What Is Bot Traffic? Identify, Detect & Block It Effectively
[AdTech Insights]
What Is Bot Traffic? Identify, Detect & Block It Effectively
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
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How Second Price Auctions Enhance Revenue
[AdTech Insights]
How Second Price Auctions Enhance Revenue
Author:
Anastasiia Lushyna
Date Published
Oct 3, 2024
Author:
Anastasiia Lushyna
Date Published
Oct 3, 2024
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Outsourced Ad Ops for WL Ad Exchange Platform
[AdTech Insights]
Outsourced Ad Ops for WL Ad Exchange Platform
Author:
Iryna Kozirevych
Date Published
Oct 1, 2024
Author:
Iryna Kozirevych
Date Published
Oct 1, 2024
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