Attekmi Releases the Private Marketplace Deals Functionality

We have got some great news to share with you – we have equipped our Attekmi Enterprise with the Private Marketplace Deals feature! This way, your strategy can now become even more flexible. However, the new functionality is more than just another monetization option – read on to discover how it works and what benefits it offers.

How PMP Deals Work on Attekmi Enterprise

The main advantage of open RTB auctions is access to an extensive pool of demand and supply. For instance, a media owner can offer their inventory to a wide range of advertisers and ensure stable monetization. On the other hand, even with advanced targeting and filtering settings, there is still a risk that some irrelevant ads will appear on their website. 

Private Marketplace Deals help prevent such situations from happening. Instead of being offered to everyone, ad space becomes available only to specific demand. In simple words, PMP Deals are agreements between publishers and advertisers, and traffic is sold according to the pre-defined rules. You, as an operator of the Attekmi Enterprise solution, can select specific media sources, package the inventory, define the price, and then offer those packages to relevant demand. 

Additionally, there is no need for you to negotiate the terms with your demand and supply partners. You can do everything independently, and the process takes only a couple of clicks:

1. You decide on the deal conditions: bidfloor, traffic types, ad formats, geo, and so on.

2. You create a so-called Supply Deal outlining all the terms and select the demand partners who will have access to this deal.

3. Demand connects to your offer via a Demand Deal.

4. Relying on the Deal ID, the solution automatically matches the traffic within the real-time bidding stream. 

In open auctions, you have pretty limited control over the processes, which contributes to the lack of transparency. Our PMP Deals capability addresses this challenge by offering you the right to choose who to offer the inventory to. 

Why Try Attekmi’s PMP Deals 

Basically, Private Marketplace Deals are beneficial for all the parties involved, including website visitors or app users who simply see high-quality, relevant advertisements. However, for media owners and marketers, higher relevance is the most basic benefit.

For publishers, the key advantages are as follows:

• The inventory is offered to pre-selected demand partners, which helps ensure greater transparency and brand safety. 

• The revenue becomes more predictable as the bidfloor is fixed. Obviously, advertisers can offer higher bids, but they cannot pay less than the specified bidfloor.

• More effective monetization of premium inventory. It can be packaged and offered at a higher price.

In turn, marketers can count on the following advantages:

• Accessing high-quality inventory via open RTB auctions can be a challenging task – publishers often use them to monetize remnant ad space. With PMP Deals, advertisers can reach premium inventory more easily.

• No “black boxes” – it is clear where the traffic comes from, so optimization decisions become more data-driven.

• Open auctions are available to everyone, so competition there is usually tough. Within PMP Deals, advertisers compete only with other marketers who were approved by you.

These benefits make the platform more attractive to advertisers and publishers, so it becomes easier for you to scale your operations and drive income. One more thing worth mentioning is that creating PMP Deals does not imply sacrificing automation. You set everything up, and the platform does the rest.

To Sum Up

AdTech solutions are not something that you can build once and forget about them. Since the industry is evolving continuously, they must be regularly updated with new functionalities. Otherwise, it becomes impossible for them to maintain a competitive advantage. 

At Attekmi, we understand the importance of regular upgrades – we continuously work on product enhancements to help our partners drive income with maximum effectiveness. The new capabilities are defined and prioritized according to our partners’ feedback.

Private Marketplace Deals became a significant upgrade. It will help our partners achieve greater visibility into the monetization processes and ensure more stable income. Besides, thanks to improved transparency, we expect this functionality to contribute to the overall “health” of the programmatic ecosystem. 

Note that if you require the curated deals capability, consider using our Attekmi WLS solution. It gets fully tailored to your needs – we are ready to equip it with unique functionalities to help you reach your goals with maximum efficiency.

Ready to experience PMP Deals? Just reach out to our team.