By Roman Vrublivskyi
Finding an ad exchange solution that meets all your needs can be a pretty challenging task. That is why we have developed AdEx Enterprise, a platform with advanced functionality and an ultimately scalable nature.
Relying on our vast experience in programmatic advertising solution development and considering the feedback and requirements of our partners, we created AdEx Enterprise for those businesses that aim to reach the maximum possible performance and are planning to scale.
So, how does our solution work? What are the key features and benefits? What makes it so special? To answer these and other questions and help you understand the outstanding efficiency of Attekmi AdEx Enterprise, we have prepared a detailed guide providing all the essential details on our platform. Keep reading to learn more and find out what heights you can reach with our solution.
Key Takeaways:
AdEx Enterprise from Attekmi is a programmatic ad exchange solution with advanced functionality and outstanding scalability. It grows together with your business.
With AdEx Enterprise, you do not have to build an ad exchange solution from scratch. Instead, you can start earning from media trading in a few weeks.
AdEx Enterprise supports a wide range of connection types, including cross-integration bidding functionalities.
Our team introduces platform upgrades regularly, so you can be sure that your digital marketplace will always remain competitive.
What is AdEx Enterprise?
AdEx Enterprise is a programmatic ad exchange solution from Attekmi. It supports all the features that our team has developed so far and offers extended settings for certain functionalities. Besides, totally new capabilities are on the way. You can expect regular platform updates – they will help you drive income even more efficiently. In turn, the impressively scalable nature of the solution allows your business to grow across different regions effectively and smoothly.
Bypassing certain limitations of the previously released AdEx Basic and AdEx Plus, AdEx Enterprise is a perfect choice for businesses that look for advanced functionality. Moreover, the solution is suitable not only for those who plan to drive media trading income. For instance, large-scale media owners can use AdEx Enterprise as an ad exchange for publishers and find the most relevant demand for their supply. Such an approach provides them with enhanced control over their operations and allows for reaching maximum performance.
How does AdEx Enterprise work?
AdEx Enterprise has the same principles of work as our other ad exchange solutions. That is a digital marketplace, an intermediary between advertisers and publishers – a place where real-time and header bidding auctions happen.
You connect demand and supply partners to your platform and match them according to their requirements. This way, you help advertisers reach the right audience at the right time, while publishers deliver relevant experiences to their website visitors or app users. In turn, you earn from media trading.
Since AdEx Enterprise supports all the features our team has developed so far, it is easy for you to optimize your revenue by applying adaptive or range margin. Thus, adaptive margin automatically calculates the most optimal margin (based on recommended markups taken from the most successful trades that happened within 24 hours). In the case of range margin, you specify the minimum and maximum margin, and the system will check the trading history and apply the most appropriate margin from the range you set.
Specific features that are not available in our AdEx Basic and AdEx Plus solutions but are supported by AdEx Enterprise are as follows:
SSP schain
Source schain
Custom schain options
Appname adjustment
Scheduled reports
Traffic analyzer tool
Our team is continuously working on new functionalities, and choosing AdEx Enterprise guarantees access to them when they are introduced. This way, your digital marketplace will always remain effective and competitive.
The QPS plan starts from 20k QPS on one main region, and you can optionally add 10k QPS for additional regions. The available regions are US East, APAC, and EU.
Our team will help you integrate AdEx Enterprise into your existing systems and provide comprehensive onboarding to help you learn everything about the platform functionalities.
Key benefits of AdEx Enterprise for your business
Let’s explore the key functions of the AdEx Enterprise ad exchange platform that can help you drive media trading income with ultimate efficiency.
Support for all the ad formats and environments
AdEx Enterprise supports all the ad formats and environments that you may need. Thus, the available formats are banner, video, audio, native, and CTV ads. The supported environments are desktop, mobile web, in-app, and CTV.
Advanced targeting and filtering settings
To help you match the right demand with the right supply, we have equipped AdEx Enterprise with an entire range of targeting and filtering settings. For instance, targeting capabilities include but are not limited to traffic type, ad format, ad size, connection type, and price limit. As for the available filters, here are several examples:
Only requests with IFA
CCPA compliance
IPv4 required
Limit by IAB subcategories
Maximum accepted bidfloors
By applying targeting and filtering features, you can optimize the traffic flow, which is beneficial for all the parties involved: you, your demand partners, and media owners connected to your digital marketplace.
A wide selection of connection types
The list of available connection types is as follows:
Open RTB 2.6
Header bidding
JS tags
DSP and SSP connectors for specific integrations
VAST to VAST
VAST to All
VAST to RTB
This way, there are simply no limits for you.
Traffic and demand scanners
To minimize the risk of ad fraud, you can integrate a variety of traffic and demand scanners into your ad exchange solution: Pixalate, Protected Media, MediaTrust (TMT), and others. By securing both the demand and the supply sides, you create a safe ecosystem for your partners.
Superior optimization capabilities
AdEx Enterprise offers outstanding capabilities to help you optimize your ad exchange performance and increase income. Apart from the adaptive and range margin capabilities that we described above, you can benefit from a traffic analyzer that allows you to optimize traffic and track suspicious events, drive greater income with a demand booster, etc.
How AdEx Enterprise stands out from other solutions
What makes AdEx Enterprise so special? Take a look at the table below and discover what challenges it can help you solve.
Your Challenge | Why AdEx Enterprise Is a Solution |
You need your solution to be launched in the shortest time possible. | Creating an ad exchange solution from the ground up is a time-consuming and expensive process. With AdEx Enterprise, you enter the market in no time and with minimal investment. |
Your current ad exchange platform does not allow you to scale your operations smoothly. | AdEx Enterprise is an ultimately scalable platform – it grows together with your business. Feel free to scale your operations across multiple regions with no issues. |
You require outstanding targeting and filtering capabilities. | With AdEx Enterprise, you can effectively match the right demand with the right supply – the extensive range of targeting and filtering settings allows you to deliver ultimate experiences to your partners and ensure stable revenue growth. |
You need cross-integration bidding functionalities. | VAST to RTB (as well as RTB to VAST) is on the list of supported integrations. |
You strive to eliminate ad fraud. | With the available traffic and demand scanners, you can fraud-proof your system with ease. This will enable you to create a secure environment for your partners and attract new ones (which will have a positive impact on your income) |
You require a competitive and extremely effective ad exchange solution. | With AdEx Enterprise, you access all the available features, as well as the new ones, as soon as they are released. We introduce platform upgrades regularly, so you can count on your platform’s continuous evolution. |
You need ultimate control to maximize the performance of your platform. | With the advanced functionality of AdEx Enterprise, you can reach maximum results smoothly. |
AdEx Enterprise vs AdEx Basic
AdEx Basic is Attekmi’s entry-level platform with basic functionalities, a 10k QPS package, and support for the US East region only. It is a good choice for businesses that have no previous programmatic experience. In turn, AdEx Enterprise is a platform for companies that require advanced functionality and plan to scale their operations across different regions.
AdEx Enterprise vs AdEx Plus
AdEx Plus is an enhanced version of AdEx Basic. The QPS plan starts from 20k QPS, and all the regions are available. However, it still offers fewer features than AdEx Enterprise.
AdEx Enterprise case studies: proven success in programmatic advertising
The efficiency of the AdEx Enterprise programmatic ad exchange platform is proven by multiple case studies. For instance,
StreamKey, one of our partners, achieved the following results:
Migration to the new marketplace within a few weeks
1637% ROI
Doubling of profit
Platform upscaling from 10k to 20k QPS
For BidderMob, the achievements were as follows:
319% ROI
100k QPS platform upscaling
With AdEx Enterprise, you can achieve similar and even greater success – all thanks to the solution’s advanced functionality and an impressively scalable nature. Quick payback, profit and ROI growth, and platform upscaling: provide us with your goals, and we will help you achieve even more significant results.
Why AdEx Enterprise is the best choice for your business
The unlimited features of AdEx Enterprise are not its only benefit. Here are some more advantages to consider.
Quick time to market
AdTech solutions are pretty complex, so it may take you several years to build an advanced ad exchange from the ground up. Fortunately, with AdEx Enterprise, there is no need for you to invest time and money into the development process. You save your resources, enter the market in a few weeks, and start earning from media trading straight away.
Moreover, you do not have to maintain your digital marketplace or work on new features. These are our team’s responsibilities, so you can focus on driving media trading income.
Regular upgrades
We want your platform to be effective, competitive, and profitable. That is why we regularly gather feedback from our partners and introduce new capabilities. Your needs are our top priority, so you can expect regular upgrades that will help you grow and drive revenue even more efficiently.
Ultimate scalability
No more worries about limited opportunities. With AdEx Enterprise, your operations scale seamlessly. Even if you decide to start with the basic QPS package (20k) and a single region, your solution can steadily turn into a global ad exchange platform.
Unique functionalities
AdEx Enterprise goes beyond standard ad exchange features. For instance, thanks to its cross-integration bidding capabilities, you get a universal platform to match diverse types of demand and supply.
Outstanding control
Thanks to advanced targeting capabilities, filtering functionalities, and optimization features, you can maximize the performance of your ad exchange platform and reach outstanding results. You control every aspect of your marketplace.
Compliance with international standards
Respecting user privacy is a must nowadays. Fortunately, with the AdEx Enterprise ad exchange platform, you do not have to worry about this. Our solution is compliant with GDPR, COPPA, CCPA, and TCF 2.0 standards. Besides, it supports the creation of ads.txt and sellers.json files to ensure ultimate transparency.
AdTech and Ad Ops services
Attekmi is your trusted partner in any AdTech matter. Apart from a wide range of ad exchange solutions, we offer the following services:
Custom AdTech development: We are ready to bring your unique project to life.
AdTech and Ad Ops team training: We are here to help you enhance your skills or master the new ones.
Ad Ops outstaffing: We can train an expert specifically for your business, so that you can focus on your core business processes while your operations run smoothly.
Exceptional support
Our support service has been recognized by multiple awards, including the most recent ones from the Titan Awards and ExchangeWire. We guide you all the way through and offer solely human communication. You can always count on us – apart from helping you solve any challenges, we reach out to you proactively to assist you with strategy optimization.
Conclusion
Operating in the AdTech industry since 2018, we know everything about ad exchanges. That is why, considering the needs and feedback of our partners, we have created an entire range of ad exchange platforms: from a basic option to a fully customizable one.
AdEx Enterprise offers advanced functionality and outstanding scalability, but that is not all. As your trusted partner in any AdTech matter, we also provide AdTech and Ad Ops services and deliver ultimate support. We are here to help you conquer the industry without the need to build an ad exchange solution from the ground up.
Start earning from media training now. Contact us and launch your digital marketplace in no time.
FAQ
Just reach out to our Attekmi team, and we will provide you with all the essential information.
The AdEx Enterprise programmatic ad exchange platform supports banner, video, audio, native, and CTV formats. The supported environments are desktop, mobile web, in-app, and CTV.
Considering our partners’ feedback, we are working on new features to help you drive media trading income even more effectively. However, if you need a specific feature that is not supported at the moment, consider choosing our White Label Ad Exchange. It is a fully customizable solution, from UI personalization to custom on-request feature development.
