In programmatic advertising, supply path optimization plays a crucial role. It allows you to reduce the number of intermediaries and increase the overall transparency of the supply chains, maximize ROI, reduce the risk of ad fraud, and ensure greater brand safety.
For marketers, the benefits are obvious, but what about AdTech providers? What can they do in response to the advertisers’ needs?
To find this out, meet our team at DMEXCO 2025. Roman Vrublivskyi, our Chief Executive Officer, and Olena Chudinovych, our Chief Product Officer, will be giving a speech about the importance of supply path optimization and the steps AdTech businesses need to take in order to adapt! Thanks to their vast experience in AdTech solutions development, they understand all the aspects of keeping such platforms effective, competitive, and profitable.
So, are you eager to gain some insights from the industry experts? Come and see our team to discover how you can enhance your business strategy!
Stage: Innovation Stage
Date: 18 September 2025
Time: 12:40
By the way, supply path optimization is not the only thing our team is ready to discuss with you. Here is our location at DMEXCO: Hall 06.1, Stand D-015. Find us to talk about AdTech, the efficiency of our ad exchange solutions, and much more!
Book your meeting in advance, and see you at DMEXCO!