Attekmi
Iryna Kozirevych

Iryna Kozirevych

Company
Attekmi
Position
B2B Marketing and Communications Manager
Published Articles
68

Publications on the company's website

Global Ad Exchange Landscape Explained: Third‑Party Ad Exchange vs White‑Label Ad Exchange
[AdTech Insights]
Global Ad Exchange Landscape Explained: Third‑Party Ad Exchange vs White‑Label Ad Exchange
Author:
Iryna Kozirevych
Date Published
Sep 10, 2026
Author:
Iryna Kozirevych
Date Published
Sep 10, 2026
Explore
Supply-Side Platform Explained: Architecture, Technology, and White-Label Solutions
[AdTech Insights]
Supply-Side Platform Explained: Architecture, Technology, and White-Label Solutions
Author:
Iryna Kozirevych
Date Published
Aug 31, 2026
Author:
Iryna Kozirevych
Date Published
Aug 31, 2026
Explore
Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast
[Company News]
Attekmi on the ExchangeWire Podcast: Publisher Ad Supply, AI Search, and OpenAI's Missed Forecast
Author:
Iryna Kozirevych
Date Published
Aug 3, 2026
Author:
Iryna Kozirevych
Date Published
Aug 3, 2026
Explore
Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits
[AdTech Insights]
Is CTV Better Than Social Media Ads for ROI? How Businesses Use Attekmi‑Powered CTV to Scale Profits
Author:
Iryna Kozirevych
Date Published
Jul 28, 2026
Author:
Iryna Kozirevych
Date Published
Jul 28, 2026
Explore
Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit
[AdTech Insights]
Ad Revenue Analytics Dashboards in AdTech: What to Track, How to Build, and Where Exchanges Fit
Author:
Iryna Kozirevych
Date Published
Jul 27, 2026
Author:
Iryna Kozirevych
Date Published
Jul 27, 2026
Explore
Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech
[Interviews]
Interview with Maksym Voloshyn: Engineering Challenges Unique to AdTech
Author:
Iryna Kozirevych
Date Published
Jul 26, 2026
Author:
Iryna Kozirevych
Date Published
Jul 26, 2026
Explore
RTB and GDPR: A Deep Dive into Privacy Risks
[AdTech Insights]
RTB and GDPR: A Deep Dive into Privacy Risks
Author:
Iryna Kozirevych
Date Published
Jun 22, 2026
Author:
Iryna Kozirevych
Date Published
Jun 22, 2026
Explore
How Businesses Use CTV Ads to Drive Monetization With Their Own Programmatic Exchange
[AdTech Insights]
How Businesses Use CTV Ads to Drive Monetization With Their Own Programmatic Exchange
Author:
Iryna Kozirevych
Date Published
Jun 16, 2026
Author:
Iryna Kozirevych
Date Published
Jun 16, 2026
Explore
 Best Tactics for Mobile Ad Monetization: RTB Setups That Actually Work
[AdTech Insights]
Best Tactics for Mobile Ad Monetization: RTB Setups That Actually Work
Author:
Iryna Kozirevych
Date Published
Jun 10, 2026
Author:
Iryna Kozirevych
Date Published
Jun 10, 2026
Explore
CTV Measurement in 2026: How White-Label Ad Exchanges Can Deliver Transparent Metrics
[AdTech Insights]
CTV Measurement in 2026: How White-Label Ad Exchanges Can Deliver Transparent Metrics
Author:
Iryna Kozirevych
Date Published
Jun 1, 2026
Author:
Iryna Kozirevych
Date Published
Jun 1, 2026
Explore
Catch Up With Attekmi’s Experts in Cannes!
[Company News]
Catch Up With Attekmi’s Experts in Cannes!
Author:
Iryna Kozirevych
Date Published
May 20, 2026
Author:
Iryna Kozirevych
Date Published
May 20, 2026
Explore
13 Best Mobile Ad Sizes & Formats for Success
[AdTech Insights]
13 Best Mobile Ad Sizes & Formats for Success
Author:
Iryna Kozirevych
Date Published
May 19, 2026
Author:
Iryna Kozirevych
Date Published
May 19, 2026
Explore
Top 10 Media Buying Platforms in 2026
[AdTech Insights]
Top 10 Media Buying Platforms in 2026
Author:
Iryna Kozirevych
Date Published
May 11, 2026
Author:
Iryna Kozirevych
Date Published
May 11, 2026
Explore
How to Build Your Own Ad Network: Complete Guide
[AdTech Insights]
How to Build Your Own Ad Network: Complete Guide
Author:
Iryna Kozirevych
Date Published
Apr 21, 2026
Author:
Iryna Kozirevych
Date Published
Apr 21, 2026
Explore
Traffic Curation in AdTech: Smarter Programmatic Media Buying
[AdTech Insights]
Traffic Curation in AdTech: Smarter Programmatic Media Buying
Author:
Iryna Kozirevych
Date Published
Mar 18, 2026
Author:
Iryna Kozirevych
Date Published
Mar 18, 2026
Explore
Cookie Syncing: Everything You Need to Know
[AdTech Insights]
Cookie Syncing: Everything You Need to Know
Author:
Iryna Kozirevych
Date Published
Mar 9, 2026
Author:
Iryna Kozirevych
Date Published
Mar 9, 2026
Explore
13 Best Programmatic Advertising Companies in 2026
[AdTech Insights]
13 Best Programmatic Advertising Companies in 2026
Author:
Iryna Kozirevych
Date Published
Mar 3, 2026
Author:
Iryna Kozirevych
Date Published
Mar 3, 2026
Explore
AI-Powered CTV Advertising: The Data-Driven Future of Connected TV
[AdTech Insights]
AI-Powered CTV Advertising: The Data-Driven Future of Connected TV
Author:
Iryna Kozirevych
Date Published
Feb 15, 2026
Author:
Iryna Kozirevych
Date Published
Feb 15, 2026
Explore
Programmatic TV Advertising: How It Works and Why It Matters
[AdTech Insights]
Programmatic TV Advertising: How It Works and Why It Matters
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
Explore
Zero-Party Data: Definition, Benefits & Examples
[AdTech Insights]
Zero-Party Data: Definition, Benefits & Examples
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
Author:
Iryna Kozirevych
Date Published
Feb 2, 2026
Explore
Privacy-First Marketing: Comprehensive Guide 2026
[AdTech Insights]
Privacy-First Marketing: Comprehensive Guide 2026
Author:
Iryna Kozirevych
Date Published
Feb 1, 2026
Author:
Iryna Kozirevych
Date Published
Feb 1, 2026
Explore
10 Real-Life Examples of Fallacies in Advertising
[AdTech Insights]
10 Real-Life Examples of Fallacies in Advertising
Author:
Iryna Kozirevych
Date Published
Jan 31, 2026
Author:
Iryna Kozirevych
Date Published
Jan 31, 2026
Explore
How to Get Paid for Advertising: Best Proven Methods
[AdTech Insights]
How to Get Paid for Advertising: Best Proven Methods
Author:
Iryna Kozirevych
Date Published
Jan 21, 2026
Author:
Iryna Kozirevych
Date Published
Jan 21, 2026
Explore
Our 2025 Recap: Key Milestones & Achievements
[Company News]
Our 2025 Recap: Key Milestones & Achievements
Author:
Iryna Kozirevych
Date Published
Dec 28, 2025
Author:
Iryna Kozirevych
Date Published
Dec 28, 2025
Explore
What VAST Tags Are and How They Work in Video Ad Delivery
[AdTech Insights]
What VAST Tags Are and How They Work in Video Ad Delivery
Author:
Iryna Kozirevych
Date Published
Dec 23, 2025
Author:
Iryna Kozirevych
Date Published
Dec 23, 2025
Explore
First-Party Data: Definition, Benefits & Strategies
[AdTech Insights]
First-Party Data: Definition, Benefits & Strategies
Author:
Iryna Kozirevych
Date Published
Dec 8, 2025
Author:
Iryna Kozirevych
Date Published
Dec 8, 2025
Explore
Real Value or Just Hype? Sotiris Oikonomou and Roman Vrublivskyi Explore 4 AdTech Trends
[Interviews]
Real Value or Just Hype? Sotiris Oikonomou and Roman Vrublivskyi Explore 4 AdTech Trends
Author:
Iryna Kozirevych
Date Published
Nov 19, 2025
Author:
Iryna Kozirevych
Date Published
Nov 19, 2025
Explore
Olena Chudinovych, Attekmi’s CPO, Was Recognized by The Stevie Awards
[Company News]
Olena Chudinovych, Attekmi’s CPO, Was Recognized by The Stevie Awards
Author:
Iryna Kozirevych
Date Published
Nov 12, 2025
Author:
Iryna Kozirevych
Date Published
Nov 12, 2025
Explore
Real-Time Analytics in Ad Exchanges: Why Latency Kills Revenue
[AdTech Insights]
Real-Time Analytics in Ad Exchanges: Why Latency Kills Revenue
Author:
Iryna Kozirevych
Date Published
Nov 11, 2025
Author:
Iryna Kozirevych
Date Published
Nov 11, 2025
Explore
What’s Next for AdTech Business Models: Insights From Ihor Bazeliuk, Attekmi’s BDM
[Interviews]
What’s Next for AdTech Business Models: Insights From Ihor Bazeliuk, Attekmi’s BDM
Author:
Iryna Kozirevych
Date Published
Nov 3, 2025
Author:
Iryna Kozirevych
Date Published
Nov 3, 2025
Explore
Olena Chudinovych Was Shortlisted by The Stevie Awards for Women in Business 2025!
[Company News]
Olena Chudinovych Was Shortlisted by The Stevie Awards for Women in Business 2025!
Author:
Iryna Kozirevych
Date Published
Oct 1, 2025
Author:
Iryna Kozirevych
Date Published
Oct 1, 2025
Explore
Attekmi Is Among the Finalists for The Wires Awards 2025!
[Company News]
Attekmi Is Among the Finalists for The Wires Awards 2025!
Author:
Iryna Kozirevych
Date Published
Sep 24, 2025
Author:
Iryna Kozirevych
Date Published
Sep 24, 2025
Explore
How to Optimize and Scale Your Ad Exchange Platform: 7 Key Strategies
[AdTech Insights]
How to Optimize and Scale Your Ad Exchange Platform: 7 Key Strategies
Author:
Iryna Kozirevych
Date Published
Sep 24, 2025
Author:
Iryna Kozirevych
Date Published
Sep 24, 2025
Explore
Attekmi Is Talking About SPO at DMEXCO – Come and See Us!
[Company News]
Attekmi Is Talking About SPO at DMEXCO – Come and See Us!
Author:
Iryna Kozirevych
Date Published
Sep 7, 2025
Author:
Iryna Kozirevych
Date Published
Sep 7, 2025
Explore
Programmatic Guaranteed vs. PMP Deals: Which Is Right for Your Ad Strategy?
[AdTech Insights]
Programmatic Guaranteed vs. PMP Deals: Which Is Right for Your Ad Strategy?
Author:
Iryna Kozirevych
Date Published
Aug 27, 2025
Author:
Iryna Kozirevych
Date Published
Aug 27, 2025
Explore
Top 10 Strategies for Traffic Monetization With Programmatic Advertising
[AdTech Insights]
Top 10 Strategies for Traffic Monetization With Programmatic Advertising
Author:
Iryna Kozirevych
Date Published
Aug 6, 2025
Author:
Iryna Kozirevych
Date Published
Aug 6, 2025
Explore
Welcome Attekmi at the DMEXCO 2025
[Company News]
Welcome Attekmi at the DMEXCO 2025
Author:
Iryna Kozirevych
Date Published
Aug 5, 2025
Author:
Iryna Kozirevych
Date Published
Aug 5, 2025
Explore
Attekmi Became the Silver Winner of the Stevie Awards!
[Company News]
Attekmi Became the Silver Winner of the Stevie Awards!
Author:
Iryna Kozirevych
Date Published
Jul 31, 2025
Author:
Iryna Kozirevych
Date Published
Jul 31, 2025
Explore
What Is an Ad Exchange and How Does It Work in Programmatic Advertising?
[AdTech Insights]
What Is an Ad Exchange and How Does It Work in Programmatic Advertising?
Author:
Iryna Kozirevych
Date Published
Jul 24, 2025
Author:
Iryna Kozirevych
Date Published
Jul 24, 2025
Explore
The Power of Business Analytics in AdTech: An Interview With Artem Lenko
[Interviews]
The Power of Business Analytics in AdTech: An Interview With Artem Lenko
Author:
Iryna Kozirevych
Date Published
Jun 23, 2025
Author:
Iryna Kozirevych
Date Published
Jun 23, 2025
Explore
Understanding White Label Software: Benefits for AdTech Companies
[AdTech Insights]
Understanding White Label Software: Benefits for AdTech Companies
Author:
Iryna Kozirevych
Date Published
Jun 18, 2025
Author:
Iryna Kozirevych
Date Published
Jun 18, 2025
Explore
From RTB to PMP: A Complete Guide to Programmatic Advertising Types
[AdTech Insights]
From RTB to PMP: A Complete Guide to Programmatic Advertising Types
Author:
Iryna Kozirevych
Date Published
Jun 11, 2025
Author:
Iryna Kozirevych
Date Published
Jun 11, 2025
Explore
The QA Behind AdTech Innovation: Mykola Skyba on Creating Robust Solutions
[Interviews]
The QA Behind AdTech Innovation: Mykola Skyba on Creating Robust Solutions
Author:
Iryna Kozirevych
Date Published
May 22, 2025
Author:
Iryna Kozirevych
Date Published
May 22, 2025
Explore
In-App Video Advertising: Why It Works and How to Use It
[AdTech Insights]
In-App Video Advertising: Why It Works and How to Use It
Author:
Iryna Kozirevych
Date Published
May 13, 2025
Author:
Iryna Kozirevych
Date Published
May 13, 2025
Explore
What Is an AdTech Ecosystem: Key Trends and Insights
[AdTech Insights]
What Is an AdTech Ecosystem: Key Trends and Insights
Author:
Iryna Kozirevych
Date Published
Apr 30, 2025
Author:
Iryna Kozirevych
Date Published
Apr 30, 2025
Explore
Direct vs. Organic Traffic: Understanding the Differences and Implications
[AdTech Insights]
Direct vs. Organic Traffic: Understanding the Differences and Implications
Author:
Iryna Kozirevych
Date Published
Apr 29, 2025
Author:
Iryna Kozirevych
Date Published
Apr 29, 2025
Explore
Attekmi Is Going to Cannes!
[Company News]
Attekmi Is Going to Cannes!
Author:
Iryna Kozirevych
Date Published
Apr 16, 2025
Author:
Iryna Kozirevych
Date Published
Apr 16, 2025
Explore
First-Party Data Strategy: Building and Leveraging Your Own Data Assets
[AdTech Insights]
First-Party Data Strategy: Building and Leveraging Your Own Data Assets
Author:
Iryna Kozirevych
Date Published
Apr 8, 2025
Author:
Iryna Kozirevych
Date Published
Apr 8, 2025
Explore
DSP Programmatic Advertising: How It Works and Why It Matters
[AdTech Insights]
DSP Programmatic Advertising: How It Works and Why It Matters
Author:
Iryna Kozirevych
Date Published
Apr 6, 2025
Author:
Iryna Kozirevych
Date Published
Apr 6, 2025
Explore
Top 5 Programmatic Video Advertising Trends to Boost Your Brand
[AdTech Insights]
Top 5 Programmatic Video Advertising Trends to Boost Your Brand
Author:
Iryna Kozirevych
Date Published
Apr 1, 2025
Author:
Iryna Kozirevych
Date Published
Apr 1, 2025
Explore
5 Examples of Programmatic Advertising for Inspiration
[AdTech Insights]
5 Examples of Programmatic Advertising for Inspiration
Author:
Iryna Kozirevych
Date Published
Mar 3, 2025
Author:
Iryna Kozirevych
Date Published
Mar 3, 2025
Explore
Top 9 Online Advertising Platforms Every Business Should Know
[AdTech Insights]
Top 9 Online Advertising Platforms Every Business Should Know
Author:
Iryna Kozirevych
Date Published
Feb 28, 2025
Author:
Iryna Kozirevych
Date Published
Feb 28, 2025
Explore
Roman Vrublivskyi From Attekmi on How to Use Digital Transformation to Take Your Company to the Next Level
[Interviews]
Roman Vrublivskyi From Attekmi on How to Use Digital Transformation to Take Your Company to the Next Level
Author:
Iryna Kozirevych
Date Published
Feb 16, 2025
Author:
Iryna Kozirevych
Date Published
Feb 16, 2025
Explore
Media Planning and Buying Strategies for White Label Ad Exchange Owners
[AdTech Insights]
Media Planning and Buying Strategies for White Label Ad Exchange Owners
Author:
Iryna Kozirevych
Date Published
Feb 11, 2025
Author:
Iryna Kozirevych
Date Published
Feb 11, 2025
Explore
Media Buying: What It Is and How It Works
[AdTech Insights]
Media Buying: What It Is and How It Works
Author:
Iryna Kozirevych
Date Published
Feb 5, 2025
Author:
Iryna Kozirevych
Date Published
Feb 5, 2025
Explore
Join Us at AdTechX to Meet Ihor Bazeliuk
[Company News]
Join Us at AdTechX to Meet Ihor Bazeliuk
Author:
Iryna Kozirevych
Date Published
Feb 2, 2025
Author:
Iryna Kozirevych
Date Published
Feb 2, 2025
Explore
Complete Guide to the Bid Request Process for Businesses
[AdTech Insights]
Complete Guide to the Bid Request Process for Businesses
Author:
Iryna Kozirevych
Date Published
Dec 12, 2024
Author:
Iryna Kozirevych
Date Published
Dec 12, 2024
Explore
What Is Invalid Traffic and How to Deal With It?
[AdTech Insights]
What Is Invalid Traffic and How to Deal With It?
Author:
Iryna Kozirevych
Date Published
Nov 7, 2024
Author:
Iryna Kozirevych
Date Published
Nov 7, 2024
Explore
Mobile Programmatic Advertising: A Complete Strategy Guide
[AdTech Insights]
Mobile Programmatic Advertising: A Complete Strategy Guide
Author:
Iryna Kozirevych
Date Published
Oct 27, 2024
Author:
Iryna Kozirevych
Date Published
Oct 27, 2024
Explore
Outsourced Ad Ops for WL Ad Exchange Platform
[AdTech Insights]
Outsourced Ad Ops for WL Ad Exchange Platform
Author:
Iryna Kozirevych
Date Published
Oct 1, 2024
Author:
Iryna Kozirevych
Date Published
Oct 1, 2024
Explore
What Is Ad Operations? Processes, Benefits, and Business Impact
[AdTech Insights]
What Is Ad Operations? Processes, Benefits, and Business Impact
Author:
Iryna Kozirevych
Date Published
Jun 5, 2024
Author:
Iryna Kozirevych
Date Published
Jun 5, 2024
Explore
The Rising Role of AI in Ad Exchanges and Programmatic Advertising
[AdTech Insights]
The Rising Role of AI in Ad Exchanges and Programmatic Advertising
Author:
Iryna Kozirevych
Date Published
Jan 18, 2024
Author:
Iryna Kozirevych
Date Published
Jan 18, 2024
Explore
First-Party vs. Third-Party Cookies: What Marketers Need to Know
[AdTech Insights]
First-Party vs. Third-Party Cookies: What Marketers Need to Know
Author:
Iryna Kozirevych
Date Published
Dec 18, 2023
Author:
Iryna Kozirevych
Date Published
Dec 18, 2023
Explore
Accelerating Marketplace With Prebid Server Integrations
[AdTech Insights]
Accelerating Marketplace With Prebid Server Integrations
Author:
Iryna Kozirevych
Date Published
Oct 17, 2023
Author:
Iryna Kozirevych
Date Published
Oct 17, 2023
Explore
Everything You Wanted to Know About Attekmi Platforms in One Guide
[AdTech Insights]
Everything You Wanted to Know About Attekmi Platforms in One Guide
Author:
Iryna Kozirevych
Date Published
Jan 3, 2023
Author:
Iryna Kozirevych
Date Published
Jan 3, 2023
Explore
Attekmi’s Insights for Creating a Successful DOOH Campaign
[AdTech Insights]
Attekmi’s Insights for Creating a Successful DOOH Campaign
Author:
Iryna Kozirevych
Date Published
Oct 19, 2022
Author:
Iryna Kozirevych
Date Published
Oct 19, 2022
Explore
How Does Ads.txt Work and How to Create It?
[AdTech Insights]
How Does Ads.txt Work and How to Create It?
Author:
Iryna Kozirevych
Date Published
Jun 22, 2022
Author:
Iryna Kozirevych
Date Published
Jun 22, 2022
Explore
 Everything You Need to Know About Attekmi’s Scanners
[AdTech Insights]
Everything You Need to Know About Attekmi’s Scanners
Author:
Iryna Kozirevych
Date Published
Aug 10, 2021
Author:
Iryna Kozirevych
Date Published
Aug 10, 2021
Explore