Attekmi
Anastasiia Lushyna

Anastasiia Lushyna

A true wordsmith, Anastasiia helps the Attekmi team build a strong digital presence across an entire range of channels. By creating valuable and relevant content in cooperation with our AdTech experts, she promotes our values, shares our expertise, and keeps you posted on our latest news.

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Company
Attekmi
Position
Technical Editor
Published Articles
79

Publications on the company's website

Why and How to Choose a White‑Label SSP
[AdTech Insights]
Why and How to Choose a White‑Label SSP
Author:
Anastasiia Lushyna
Date Published
Sep 16, 2026
Author:
Anastasiia Lushyna
Date Published
Sep 16, 2026
Explore
How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework
[AdTech Insights]
How to Compare SSPs for CTV and OTT Ads: A Practical Evaluation Framework
Author:
Anastasiia Lushyna
Date Published
Aug 17, 2026
Author:
Anastasiia Lushyna
Date Published
Aug 17, 2026
Explore
Global Header Bidding Trends and What They Mean for Ad Exchanges
[AdTech Insights]
Global Header Bidding Trends and What They Mean for Ad Exchanges
Author:
Anastasiia Lushyna
Date Published
Jul 15, 2026
Author:
Anastasiia Lushyna
Date Published
Jul 15, 2026
Explore
Header Bidding for Global Publishers: Architecture, Pros, and Cons
[AdTech Insights]
Header Bidding for Global Publishers: Architecture, Pros, and Cons
Author:
Anastasiia Lushyna
Date Published
Jun 25, 2026
Author:
Anastasiia Lushyna
Date Published
Jun 25, 2026
Explore
Alternatives to Header Bidding Giants: How Attekmi’s Custom SSP Competes for Publishers
[AdTech Insights]
Alternatives to Header Bidding Giants: How Attekmi’s Custom SSP Competes for Publishers
Author:
Anastasiia Lushyna
Date Published
Jun 8, 2026
Author:
Anastasiia Lushyna
Date Published
Jun 8, 2026
Explore
Top Strategies for Publishers to Drive Income With White‑Label AdTech
[AdTech Insights]
Top Strategies for Publishers to Drive Income With White‑Label AdTech
Author:
Anastasiia Lushyna
Date Published
May 31, 2026
Author:
Anastasiia Lushyna
Date Published
May 31, 2026
Explore
9 Best AdTech Development Companies to Watch in 2026
[AdTech Insights]
9 Best AdTech Development Companies to Watch in 2026
Author:
Anastasiia Lushyna
Date Published
May 19, 2026
Author:
Anastasiia Lushyna
Date Published
May 19, 2026
Explore
What Does White Label Mean in Business? Definition, Examples & Opportunities
[AdTech Insights]
What Does White Label Mean in Business? Definition, Examples & Opportunities
Author:
Anastasiia Lushyna
Date Published
May 11, 2026
Author:
Anastasiia Lushyna
Date Published
May 11, 2026
Explore
Top 11 AdTech Events That You Shouldn’t Miss in 2026
[AdTech Insights]
Top 11 AdTech Events That You Shouldn’t Miss in 2026
Author:
Anastasiia Lushyna
Date Published
May 3, 2026
Author:
Anastasiia Lushyna
Date Published
May 3, 2026
Explore
How to Build a Powerful Programmatic Ads Strategy in 2026
[AdTech Insights]
How to Build a Powerful Programmatic Ads Strategy in 2026
Author:
Anastasiia Lushyna
Date Published
Apr 20, 2026
Author:
Anastasiia Lushyna
Date Published
Apr 20, 2026
Explore
Self-Serve Advertising Platforms: What They Are and Why They Matter in 2026
[AdTech Insights]
Self-Serve Advertising Platforms: What They Are and Why They Matter in 2026
Author:
Anastasiia Lushyna
Date Published
Apr 13, 2026
Author:
Anastasiia Lushyna
Date Published
Apr 13, 2026
Explore
Native Ads vs Display Ads: Which One Performs Better in 2026?
[AdTech Insights]
Native Ads vs Display Ads: Which One Performs Better in 2026?
Author:
Anastasiia Lushyna
Date Published
Apr 6, 2026
Author:
Anastasiia Lushyna
Date Published
Apr 6, 2026
Explore
Who and Why Should Use Programmatic Curated Deals
[AdTech Insights]
Who and Why Should Use Programmatic Curated Deals
Author:
Anastasiia Lushyna
Date Published
Mar 30, 2026
Author:
Anastasiia Lushyna
Date Published
Mar 30, 2026
Explore
Ihor Bazeliuk, Attekmi’s Head of Business Development, Is Going to StreamTV Europe
[AdTech Insights]
Ihor Bazeliuk, Attekmi’s Head of Business Development, Is Going to StreamTV Europe
Author:
Anastasiia Lushyna
Date Published
Mar 9, 2026
Author:
Anastasiia Lushyna
Date Published
Mar 9, 2026
Explore
What Is SVOD, AVOD, and TVOD: OTT Monetization Guide
[AdTech Insights]
What Is SVOD, AVOD, and TVOD: OTT Monetization Guide
Author:
Anastasiia Lushyna
Date Published
Mar 8, 2026
Author:
Anastasiia Lushyna
Date Published
Mar 8, 2026
Explore
What Is CTV Advertising: A Complete Guide for Digital Marketers
[AdTech Insights]
What Is CTV Advertising: A Complete Guide for Digital Marketers
Author:
Anastasiia Lushyna
Date Published
Mar 3, 2026
Author:
Anastasiia Lushyna
Date Published
Mar 3, 2026
Explore
OTT Advertising Guide in 2026: Key Definitions, Examples & Benefits
[AdTech Insights]
OTT Advertising Guide in 2026: Key Definitions, Examples & Benefits
Author:
Anastasiia Lushyna
Date Published
Mar 2, 2026
Author:
Anastasiia Lushyna
Date Published
Mar 2, 2026
Explore
RTB Meaning in Marketing and Business: Full Guide
[AdTech Insights]
RTB Meaning in Marketing and Business: Full Guide
Author:
Anastasiia Lushyna
Date Published
Mar 2, 2026
Author:
Anastasiia Lushyna
Date Published
Mar 2, 2026
Explore
Targeted Advertising Algorithms: How Do They Work
[AdTech Insights]
Targeted Advertising Algorithms: How Do They Work
Author:
Anastasiia Lushyna
Date Published
Feb 28, 2026
Author:
Anastasiia Lushyna
Date Published
Feb 28, 2026
Explore
What’s the Difference Between Direct and Programmatic Ads
[AdTech Insights]
What’s the Difference Between Direct and Programmatic Ads
Author:
Anastasiia Lushyna
Date Published
Feb 27, 2026
Author:
Anastasiia Lushyna
Date Published
Feb 27, 2026
Explore
Video Advertising Overview for 2026: Efficient Video Ads Types and Channels
[AdTech Insights]
Video Advertising Overview for 2026: Efficient Video Ads Types and Channels
Author:
Anastasiia Lushyna
Date Published
Feb 17, 2026
Author:
Anastasiia Lushyna
Date Published
Feb 17, 2026
Explore
Ad Trading in 2026: What’s Changing for Demand and Supply Players?
[AdTech Insights]
Ad Trading in 2026: What’s Changing for Demand and Supply Players?
Author:
Anastasiia Lushyna
Date Published
Feb 17, 2026
Author:
Anastasiia Lushyna
Date Published
Feb 17, 2026
Explore
Interactive Advertising: Types, Benefits & Examples
[AdTech Insights]
Interactive Advertising: Types, Benefits & Examples
Author:
Anastasiia Lushyna
Date Published
Feb 4, 2026
Author:
Anastasiia Lushyna
Date Published
Feb 4, 2026
Explore
Programmatic Advertising Landscape in 2026: Top 5 Predictions
[AdTech Insights]
Programmatic Advertising Landscape in 2026: Top 5 Predictions
Author:
Anastasiia Lushyna
Date Published
Jan 28, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 28, 2026
Explore
The Attekmi Team Is Going to Israel AdTech 2026
[Company News]
The Attekmi Team Is Going to Israel AdTech 2026
Author:
Anastasiia Lushyna
Date Published
Jan 7, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 7, 2026
Explore
What Is Conversion Rate Optimization (CRO): Guide 2026
[Company News]
What Is Conversion Rate Optimization (CRO): Guide 2026
Author:
Anastasiia Lushyna
Date Published
Jan 6, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 6, 2026
Explore
What Is Hyper-Personalization: All You Need to Know
[AdTech Insights]
What Is Hyper-Personalization: All You Need to Know
Author:
Anastasiia Lushyna
Date Published
Jan 5, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 5, 2026
Explore
Most Profitable Ad Formats in 2026: Examples and Sizes
[AdTech Insights]
Most Profitable Ad Formats in 2026: Examples and Sizes
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
Explore
Free Ad-Supported TV (FAST) in AdTech Trends
[AdTech Insights]
Free Ad-Supported TV (FAST) in AdTech Trends
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
Author:
Anastasiia Lushyna
Date Published
Jan 1, 2026
Explore
CTV Ad Fraud: All You Need to Know in 2026
[AdTech Insights]
CTV Ad Fraud: All You Need to Know in 2026
Author:
Anastasiia Lushyna
Date Published
Dec 7, 2025
Author:
Anastasiia Lushyna
Date Published
Dec 7, 2025
Explore
Attekmi and Aceex BDMs Share Thoughts on AdTech Trends for 2026
[Interviews]
Attekmi and Aceex BDMs Share Thoughts on AdTech Trends for 2026
Author:
Anastasiia Lushyna
Date Published
Nov 23, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 23, 2025
Explore
Ad Serving: Definition and Challenges
[AdTech Insights]
Ad Serving: Definition and Challenges
Author:
Anastasiia Lushyna
Date Published
Nov 18, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 18, 2025
Explore
AI in Ad Exchanges: From Traffic Quality Checks to Real-Time Optimization
[AdTech Insights]
AI in Ad Exchanges: From Traffic Quality Checks to Real-Time Optimization
Author:
Anastasiia Lushyna
Date Published
Nov 2, 2025
Author:
Anastasiia Lushyna
Date Published
Nov 2, 2025
Explore
Attekmi Was Shortlisted by the Engage Awards 2025!
[Company News]
Attekmi Was Shortlisted by the Engage Awards 2025!
Author:
Anastasiia Lushyna
Date Published
Oct 5, 2025
Author:
Anastasiia Lushyna
Date Published
Oct 5, 2025
Explore
Top 10 Influencers in AdTech and MarTech to Follow on LinkedIn Now
[AdTech Insights]
Top 10 Influencers in AdTech and MarTech to Follow on LinkedIn Now
Author:
Anastasiia Lushyna
Date Published
Oct 1, 2025
Author:
Anastasiia Lushyna
Date Published
Oct 1, 2025
Explore
Header Bidding vs RTB: Which Model Fits White-Label Ad Exchanges Best
[AdTech Insights]
Header Bidding vs RTB: Which Model Fits White-Label Ad Exchanges Best
Author:
Anastasiia Lushyna
Date Published
Sep 30, 2025
Author:
Anastasiia Lushyna
Date Published
Sep 30, 2025
Explore
Meet the Attekmi Team at DMEXCO 2025
[Company News]
Meet the Attekmi Team at DMEXCO 2025
Author:
Anastasiia Lushyna
Date Published
Aug 12, 2025
Author:
Anastasiia Lushyna
Date Published
Aug 12, 2025
Explore
White Label vs Private Label: Key Differences, Use Cases & What to Choose
[AdTech Insights]
White Label vs Private Label: Key Differences, Use Cases & What to Choose
Author:
Anastasiia Lushyna
Date Published
Jul 31, 2025
Author:
Anastasiia Lushyna
Date Published
Jul 31, 2025
Explore
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
[AdTech Insights]
AdTech vs. MarTech: Understanding the Key Differences and Where They Overlap
Author:
Anastasiia Lushyna
Date Published
Jul 29, 2025
Author:
Anastasiia Lushyna
Date Published
Jul 29, 2025
Explore
What Is a White Label Ad Server and How Does It Work?
[AdTech Insights]
What Is a White Label Ad Server and How Does It Work?
Author:
Anastasiia Lushyna
Date Published
Jul 9, 2025
Author:
Anastasiia Lushyna
Date Published
Jul 9, 2025
Explore
What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?
[AdTech Insights]
What Is a Customer Data Platform (CDP) and How Does It Benefit Marketers?
Author:
Anastasiia Lushyna
Date Published
Jun 8, 2025
Author:
Anastasiia Lushyna
Date Published
Jun 8, 2025
Explore
CTV Attribution Explained: Metrics, Models, and Best Strategies
[AdTech Insights]
CTV Attribution Explained: Metrics, Models, and Best Strategies
Author:
Anastasiia Lushyna
Date Published
Jun 3, 2025
Author:
Anastasiia Lushyna
Date Published
Jun 3, 2025
Explore
What Is Programmatic Audio Advertising? Benefits & Best Practices
[AdTech Insights]
What Is Programmatic Audio Advertising? Benefits & Best Practices
Author:
Anastasiia Lushyna
Date Published
May 13, 2025
Author:
Anastasiia Lushyna
Date Published
May 13, 2025
Explore
An Amazing Update: Ihor Bazeliuk Is Heading to Cannes!
[Company News]
An Amazing Update: Ihor Bazeliuk Is Heading to Cannes!
Author:
Anastasiia Lushyna
Date Published
May 8, 2025
Author:
Anastasiia Lushyna
Date Published
May 8, 2025
Explore
White-Label Programmatic Advertising: Benefits, Use Cases, and Success Stories
[AdTech Insights]
White-Label Programmatic Advertising: Benefits, Use Cases, and Success Stories
Author:
Anastasiia Lushyna
Date Published
Apr 30, 2025
Author:
Anastasiia Lushyna
Date Published
Apr 30, 2025
Explore
Olena Chudinovych, our Amazing CPO, Is Going to Cannes!
[Company News]
Olena Chudinovych, our Amazing CPO, Is Going to Cannes!
Author:
Anastasiia Lushyna
Date Published
Apr 24, 2025
Author:
Anastasiia Lushyna
Date Published
Apr 24, 2025
Explore
What Is a Data Management Platform (DMP) and Its Role in Advertising?
[AdTech Insights]
What Is a Data Management Platform (DMP) and Its Role in Advertising?
Author:
Anastasiia Lushyna
Date Published
Apr 22, 2025
Author:
Anastasiia Lushyna
Date Published
Apr 22, 2025
Explore
Inside Attekmi: How AI Is Transforming Development – A Deep Dive With Maksym Voloshyn
[Interviews]
Inside Attekmi: How AI Is Transforming Development – A Deep Dive With Maksym Voloshyn
Author:
Anastasiia Lushyna
Date Published
Apr 21, 2025
Author:
Anastasiia Lushyna
Date Published
Apr 21, 2025
Explore
Attekmi Won Titan Awards 2025 in the Customer Service Category!
[Company News]
Attekmi Won Titan Awards 2025 in the Customer Service Category!
Author:
Anastasiia Lushyna
Date Published
Apr 9, 2025
Author:
Anastasiia Lushyna
Date Published
Apr 9, 2025
Explore
Ad Network vs Ad Exchange: How It Works and What Are the Differences
[AdTech Insights]
Ad Network vs Ad Exchange: How It Works and What Are the Differences
Author:
Anastasiia Lushyna
Date Published
Apr 7, 2025
Author:
Anastasiia Lushyna
Date Published
Apr 7, 2025
Explore
Precision Targeting Tactics for Effective Campaigns
[AdTech Insights]
Precision Targeting Tactics for Effective Campaigns
Author:
Anastasiia Lushyna
Date Published
Mar 31, 2025
Author:
Anastasiia Lushyna
Date Published
Mar 31, 2025
Explore
Key Components of Successful Programmatic Display Advertising
[AdTech Insights]
Key Components of Successful Programmatic Display Advertising
Author:
Anastasiia Lushyna
Date Published
Mar 19, 2025
Author:
Anastasiia Lushyna
Date Published
Mar 19, 2025
Explore
What Is eCPM (Effective Cost per Mille) and How to Calculate It?
[AdTech Insights]
What Is eCPM (Effective Cost per Mille) and How to Calculate It?
Author:
Anastasiia Lushyna
Date Published
Mar 19, 2025
Author:
Anastasiia Lushyna
Date Published
Mar 19, 2025
Explore
Monetization of Programmatic Advertising
[AdTech Insights]
Monetization of Programmatic Advertising
Author:
Anastasiia Lushyna
Date Published
Mar 19, 2025
Author:
Anastasiia Lushyna
Date Published
Mar 19, 2025
Explore
Cross-Device Advertising: How to Reach Users Across Platforms
[AdTech Insights]
Cross-Device Advertising: How to Reach Users Across Platforms
Author:
Anastasiia Lushyna
Date Published
Mar 3, 2025
Author:
Anastasiia Lushyna
Date Published
Mar 3, 2025
Explore
How to Succeed with Supply Path Optimization (SPO): 3 Key Strategies
[AdTech Insights]
How to Succeed with Supply Path Optimization (SPO): 3 Key Strategies
Author:
Anastasiia Lushyna
Date Published
Mar 3, 2025
Author:
Anastasiia Lushyna
Date Published
Mar 3, 2025
Explore
Machine Learning in Advertising: Transforming Campaign Strategies
[AdTech Insights]
Machine Learning in Advertising: Transforming Campaign Strategies
Author:
Anastasiia Lushyna
Date Published
Feb 19, 2025
Author:
Anastasiia Lushyna
Date Published
Feb 19, 2025
Explore
DSP, SSP, and Ad Exchange: Key Differences Between
[AdTech Insights]
DSP, SSP, and Ad Exchange: Key Differences Between
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
Explore
Top 9 Programmatic Advertising Metrics and KPIs You Should Track
[AdTech Insights]
Top 9 Programmatic Advertising Metrics and KPIs You Should Track
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
Author:
Anastasiia Lushyna
Date Published
Feb 12, 2025
Explore
Meet Attekmi at the AdTechX Conference!
[Company News]
Meet Attekmi at the AdTechX Conference!
Author:
Anastasiia Lushyna
Date Published
Jan 29, 2025
Author:
Anastasiia Lushyna
Date Published
Jan 29, 2025
Explore
Working as a CPO in the AdTech Industry: The Experience of Olena Chudinovych
[Interviews]
Working as a CPO in the AdTech Industry: The Experience of Olena Chudinovych
Author:
Anastasiia Lushyna
Date Published
Jan 16, 2025
Author:
Anastasiia Lushyna
Date Published
Jan 16, 2025
Explore
12 Key Programmatic Advertising Trends That Will Define 2026
[AdTech Insights]
12 Key Programmatic Advertising Trends That Will Define 2026
Author:
Anastasiia Lushyna
Date Published
Jan 15, 2025
Author:
Anastasiia Lushyna
Date Published
Jan 15, 2025
Explore
Header Bidding vs. Waterfall: Which Is More Effective for Your Business?
[AdTech Insights]
Header Bidding vs. Waterfall: Which Is More Effective for Your Business?
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
Explore
What Is Bot Traffic? Identify, Detect & Block It Effectively
[AdTech Insights]
What Is Bot Traffic? Identify, Detect & Block It Effectively
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
Author:
Anastasiia Lushyna
Date Published
Oct 10, 2024
Explore
How Second Price Auctions Enhance Revenue
[AdTech Insights]
How Second Price Auctions Enhance Revenue
Author:
Anastasiia Lushyna
Date Published
Oct 3, 2024
Author:
Anastasiia Lushyna
Date Published
Oct 3, 2024
Explore
Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
[AdTech Insights]
Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data
Author:
Anastasiia Lushyna
Date Published
Jun 18, 2024
Author:
Anastasiia Lushyna
Date Published
Jun 18, 2024
Explore
Optimizing Video Delivery: Overcoming and Preventing VAST Errors
[AdTech Insights]
Optimizing Video Delivery: Overcoming and Preventing VAST Errors
Author:
Anastasiia Lushyna
Date Published
Dec 21, 2023
Author:
Anastasiia Lushyna
Date Published
Dec 21, 2023
Explore
Optimizing Your Ad Exchange With Digital Ad Operations
[AdTech Insights]
Optimizing Your Ad Exchange With Digital Ad Operations
Author:
Anastasiia Lushyna
Date Published
Dec 5, 2023
Author:
Anastasiia Lushyna
Date Published
Dec 5, 2023
Explore
Attekmi’s CEO Became the Official Member of Forbes Technology Council
[AdTech Insights]
Attekmi’s CEO Became the Official Member of Forbes Technology Council
Author:
Anastasiia Lushyna
Date Published
Oct 22, 2023
Author:
Anastasiia Lushyna
Date Published
Oct 22, 2023
Explore
How Cookieless Advertising Is Reshaping the Industry
[AdTech Insights]
How Cookieless Advertising Is Reshaping the Industry
Author:
Anastasiia Lushyna
Date Published
Sep 27, 2023
Author:
Anastasiia Lushyna
Date Published
Sep 27, 2023
Explore
Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign
[AdTech Insights]
Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign
Author:
Anastasiia Lushyna
Date Published
Aug 16, 2023
Author:
Anastasiia Lushyna
Date Published
Aug 16, 2023
Explore
What Are Ad Tags and How Do They Work?
[AdTech Insights]
What Are Ad Tags and How Do They Work?
Author:
Anastasiia Lushyna
Date Published
Jul 17, 2023
Author:
Anastasiia Lushyna
Date Published
Jul 17, 2023
Explore
Protect Your Ad Spend: The Importance of Ad Fraud Detection
[AdTech Insights]
Protect Your Ad Spend: The Importance of Ad Fraud Detection
Author:
Anastasiia Lushyna
Date Published
Jun 21, 2023
Author:
Anastasiia Lushyna
Date Published
Jun 21, 2023
Explore
Everything About Prebid Server Technology and How It Helps You to Connect Partners on Attekmi Solutions
[AdTech Insights]
Everything About Prebid Server Technology and How It Helps You to Connect Partners on Attekmi Solutions
Author:
Anastasiia Lushyna
Date Published
Apr 19, 2023
Author:
Anastasiia Lushyna
Date Published
Apr 19, 2023
Explore
What Sellers.json Is and How It Works in Programmatic Advertising
[AdTech Insights]
What Sellers.json Is and How It Works in Programmatic Advertising
Author:
Anastasiia Lushyna
Date Published
Feb 18, 2023
Author:
Anastasiia Lushyna
Date Published
Feb 18, 2023
Explore
Elevate Your Ad Revenue: The Ultimate Guide to Header Bidding
[AdTech Insights]
Elevate Your Ad Revenue: The Ultimate Guide to Header Bidding
Author:
Anastasiia Lushyna
Date Published
Jun 20, 2022
Author:
Anastasiia Lushyna
Date Published
Jun 20, 2022
Explore
How to Authorize Sellers on Attekmi Solutions Using Sellers.json and Ads.txt?
[AdTech Insights]
How to Authorize Sellers on Attekmi Solutions Using Sellers.json and Ads.txt?
Author:
Anastasiia Lushyna
Date Published
Aug 4, 2021
Author:
Anastasiia Lushyna
Date Published
Aug 4, 2021
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