The Challenges and Best Practices of In-Game Advertising

In the highly competitive world, it is not enough for marketers to launch classic display campaigns – to draw the attention of modern customers, advertisers must adopt an omnichannel approach, reach their audiences across a variety of environments, and experiment with more sophisticated approaches. That is why audio and digital out-of-home ads are now gaining momentum. However, these are not the only advertising types to consider to stand out from the crowd.

Recently, in-game advertising has been on the rise, and the demand for it is increasing. Why? One of the key reasons is that the number of video game players is growing. The COVID-19 pandemic had a significant impact on the amount of time people spend playing games, and this tendency still has an effect. At the same time, there are more factors influencing the popularity of in-game advertising.

To help you ensure the effectiveness of your omnichannel strategy and assist you with making the most of your in-game campaigns, we have prepared a whitepaper providing the following insights:

• The factors explaining the efficiency of in-game advertising

• The key challenges and how to overcome them

• The best practices on in-game marketing

Ready to enhance your strategy? Get your free e-book now!