A Guide on Effective Advertising in the Era of Zero-Click Search and AI

The AI technology keeps evolving and revolutionizing the digital advertising industry, continuously offering new benefits and challenges that require advertisers to adapt. Zero-click search is considered one of the most significant challenges to pay attention to, as its impact on brands’ organic efforts also leads to affected paid advertising campaigns. However, zero-click search is not the only obstacle.

When used correctly, AI can be a powerful tool for driving conversions and increasing income, but if you apply it in the wrong way or simply misuse it, the consequences can be considerable, ranging from low-quality content to damaged brand reputation. Loss of authenticity, privacy concerns, algorithmic bias – these and other challenges are posed by AI, and you need to understand how to solve them to keep your strategy effective. 

To help you adapt to the AI-powered advertising ecosystem and ensure your brand competitiveness, we have provided the following insights in our whitepaper:

• The key challenges introduced by zero-click search 

• Additional AI-related issues (e.g., lack of transparency)

• Actionable recommendations on how to solve or prevent the explored difficulties

Ready to leave your competitors behind? Download your free e-book now!