9 Programmatic Advertising Trends to Watch in 2025

The programmatic advertising industry keeps growing and, since it is the most effective approach to digital marketing at the moment, this progress is not going to stop in the near future. 

However, programmatic technology is characterized not only by increasing investments. Just like in the case of any other industry, its evolution is shaped by trends continuously entering and leaving the stage. Why is keeping an eye on them important? Being aware of programmatic advertising trends enables marketers, publishers, and owners of AdTech solutions to identify new opportunities, adjust their strategies, and remain competitive in the market. Getting ready for the coming trends in advance is also a crucial task as being proactive allows you to leave your rivals behind.

However, what trends are projected to impact programmatic advertising in the year 2025? To help you get ready, we analyzed the market situation and prepared a whitepaper describing 9 trends to consider in the coming year. Here are the insights you can find there:

• Trends in programmatic advertising that you may not have thought about

• The already existing trends that are gaining momentum in 2025

• Basic recommendations on how to choose the trends to follow

Interested in learning more? Get your free e-book now!