The Opt-In Paradox in AdTech: How to Drive Big Results While Respecting Consumer Control

Advertisers are getting more and more concerned about the evolving international privacy regulations and data processing standards. The majority of these laws require (or prioritize) obtaining clear consent before collecting, processing, and sharing user data. And since data is the backbone of campaign efficiency, following the opt-in consent model can have a significant impact on programmatic advertising. 

Many users are not willing to share their personal data, which, in combination with the coming elimination of third-party cookies, turns digital marketing into a real challenge. Nevertheless, respecting user privacy does not mean the end of your advertising strategy. 

Even while following the opt-in consent approach, you can still launch efficient advertising campaigns, drive conversions, and build brand awareness. To help you achieve this goal, we prepared this e-book that will provide you with the following insights:

• What the opt-in consent model is and what it means for advertisers

• Why opt-in can be beneficial for marketers

• How to increase the conversion rate and earn more while respecting user privacy

Eager to learn more? Get your free e-book now!