13 Best Programmatic Advertising Companies in 2025

Investments in programmatic advertising keep growing. According to Statista, global programmatic ad spend is projected to reach almost $780 billion by 2028, while in 2022 it was approximately $490 billion. 

This tendency is easy to explain. Programmatic technology enables marketers to purchase ad inventory in a fast and convenient way and reach exactly those users who are most likely to convert. In turn, publishers get an opportunity to monetize their inventory and provide users with relevant experience. Owners of ad exchange solutions can also earn on media trading by matching supply and demand partners.

However, there are so many programmatic advertising companies nowadays that making a choice can turn out to be challenging. To help you, we have prepared a list of top programmatic advertising companies – keep reading to learn more!

How we selected these programmatic advertising companies

When creating our list of best programmatic advertising platforms, we checked not only the key features, such as the supported ad formats. We also explored the availability of identity solutions, AI capabilities, fraud protection mechanisms, and other features. In the modern AdTech ecosystem, such capabilities matter as the impact of AI keeps growing, while privacy regulations are getting stricter. Besides, fraudulent tactics evolve continuously, so the availability of detection and prevention functionalities is a great benefit. We also looked for special advantages, like, for instance, an intuitive user interface. Below, you can see the results of our search for the best programmatic ad platforms and companies.

Top 13 programmatic advertising platforms

So, now it is time to explore the most effective programmatic ad companies to consider in 2025! Here they are:

1. AdForm

AdForm is a programmatic advertising company offering an entire set of products for marketers and publishers. It includes not only a demand-side platform and a supply-side platform, but also an ad server, data management platform, and so on.

Key Features:

• All formats are supported

• Dynamic creative optimization

• Detailed analytics and reporting

• Identity solutions instead of third-party cookies

• Audience composition and discovery

Pricing:

• Not provided

Pros:

• Demo is available

• Sustainable trading for reducing your carbon footprint

• Multiple awards

Cons:

• Some users reported targeting issues

2. SmartyAds

SmartyAds is a programmatic advertising company that offers an entire range of products: a DSP, an SSP, and so-called Curated Deals – special packages from top direct publishers. 

Key Features:

• Banner, video, native, rich media, audio, and DOOH formats

• Desktop, mobile web, in-app, and CTV environments

• Advanced targeting and filtering capabilities

• RTB and direct deals

• Header bidding

• Analytics

Pricing:

• The first minimum prepayment for DSP users is $1,000

• The amount for subsequent prepayments is $500

• CPM (cost per mille) model

Pros:

• Solutions for both publishers and advertisers

• A variety of programmatic buying models

• Optimization features

• Multiple awards

• Trusted supply partners

Cons:

• Navigation is easy but you may still need some time to get used to the platform in case you are new to programmatic advertising

3. The Trade Desk

The Trade Desk is the omnichannel advertising platform offering programmatic ad services for media buyers. Other useful tools (like identity solutions) are on the list as well.

Key Features:

• Audio, video, display, native display, native video, TV, and DOOH formats

• AI-enhanced media buying

• Access to premium inventory

• A variety of targeting settings

• Analytics

Pricing:

• Varies

Pros:

• Detailed product documentation

• Intuitive user interface

• Forecasts for the impact of every change you make

• A course from The Trade Desk Edge Academy to help you get used to the platform

Cons:

• According to some reviews, you may face reporting issues

4. Publift

Publift is a programmatic ad company focusing specifically on publishers and offering them website monetization opportunities.

Key Features:

• An impressive variety of ad formats: banner, in-content, sticky, web interstitial, interscroller, and other ads

• Identity solutions instead of third-party cookies

• Yield optimization

• Price algorithm optimization

• Hybrid bidding

• Context classification tool

• Ad block monetization

Pricing:

• Custom plans

Pros:

• Demo is available

• A built-in consent management platform

• Access to premium demand partners

Cons:

• You need to meet a set of requirements – for instance, Publift usually partners with publishers generating over $2,000 per month

5. Nexxen

In terms of programmatic ad platforms, Nexxen offers an impressive variety of solutions: a demand-side platform, a supply-side platform for publishers, an SSP for buyers, a curated marketplace, etc.

Key Features:

• Video, display, and audio formats

• Contextual and cohort-based targeting

• A forecasting tool for budget planning

• Reporting

• Private marketplaces

• Creative analysis and insights

Pricing:

• Not provided

Pros:

• A unified platform

• Direct access to premium publishers and broadcasters

• Access to TV Intelligence viewership data

• Sustainable solutions to minimize carbon emissions

Cons:

• Nexxen prioritizes CTV advertising, so, for instance, DOOH marketing is not possible

6. Criteo

Another company delivering programmatic ad services is Criteo – it offers a variety of solutions for both the demand and supply sides.

Key Features:

• Video, dynamic, adaptive, showcase, rich media, image, and other formats

• Retargeting

• Dynamic creative optimization

• Predictive bidding

• Contextual advertising

Pricing:

• Performance-based

Pros:

• An all-in-one platform

• Scalability

• AI engine

• 5 billion ads are served per day

Cons:

• Regulatory operating costs targeting France, Spain, and Italy

7. Smaato

Among many other programmatic advertising solutions, Smaato stands out due to its impressive selection of solutions and tools. Besides, it has something to offer to both advertisers and publishers.

Key Features:

• Native, video, display, CTV, and OTT ads

• All sizes and environments are supported

• Fraud protection

• A consent management platform is available

• Analytics

Pricing:

• No ad serving fees

Pros:

• A variety of programmatic models: RTB, PMP, in-app header bidding, preferred deals, and programmatic guaranteed

• Multiple integration options

• Pre-packaged deals

• The platform is customizable

Cons:

• According to some reviews, navigation may be confusing

8. MediaMath

MediaMath offers a range of solutions, and a programmatic platform for advertisers is on the list. 

Key Features:

• CTV, DOOH, video, display, native, and audio formats

• Dynamic budget allocation

• Advanced targeting settings

• Fraud protection

• Reporting and measurement

Pricing:

• Not provided

Pros:

• Access to top publishers

• Demo is available

• Customizable tech stack

• Identity management

Cons:

• Some reviews specify that the platform still has certain bugs

9. AdRoll

AdRoll is another programmatic advertising platform focusing exactly on advertisers and trusted by over 140,000 brands. 

Key Features:

• Display, video, native, CTV, and social ads

• Retargeting

• Dynamic creative optimization

• Advanced audience modeling and targeting

• Analytics

Pricing:

• Pay-as-you-go package (some functionalities are not available)

• Advanced package with custom quote

Pros:

• Self-service and managed services options

• Multiple awards

• Consent banner integration

• Some free tools are available

Cons:

• Some users report ad management issues

10. TripleLift

Focusing primarily on publishers, the TripleLift programmatic platform provides them with an opportunity to monetize their inventory effectively.

Key Features:

• Native, video, display, CTV, and other formats

• Desktop, mobile, and CTV environments

• Advanced targeting

• Adaptive templates

• AI detection

Pricing:

• Not provided

Pros:

• Access to premium demand

• Seamless integration of the ads

• Brand safety

• Pre-bid integrations are supported

• No traffic requirements

Cons:

• No demo available

11. StackAdapt

StackAdapt is a programmatic solution for advertisers enabling them to reach publishers effectively. 

Key Features:

• Native, display, video, CTV, audio, in-game, and DOOH formats

• Ad Previewer to check how your creatives will be displayed

• Creative Studio to tailor your ads

• Private marketplace

• Testing capabilities

• Contextual targeting

• Analytics and reporting

Pricing:

• Not provided

Pros:

• Intuitive UI

• Demo is available

• Free online programmatic courses

Cons:

• According to some reviews, reporting capabilities are limited

12. Choozle

Choozle is one more programmatic platform offering solutions specifically to marketers.

Key Features:

• Display, DOOH, video, audio, CTV, native, search, and social media formats

• Comprehensive targeting settings

• Automated AI optimization

• Cross-device support

• Third-party integrations

• Ad fraud prevention

• Reporting and analytics

Pricing:

• Various pricing models

Pros:

• An all-in-one platform

• Access to premium ad inventory

• Demo is available

• Managed and self-service options

Cons:

• Some users mention poor reporting

13. Attekmi 

The programmatic advertising services listed above provide you with loads of opportunities! However, you may still have some special requirements. If so, the Attekmi team would be happy to help.

Apart from a range of ad exchange solutions (including a fully customizable White Label ad exchange platform), Attekmi offers custom AdTech development services. We can build for you a DSP, an SSP, a data management platform, or any other solution you may need. Just provide us with your requirements, and our skilled and experienced professionals will bring your project to life.

Besides, with our ad exchange solutions, you can match demand and supply and earn on media trading. 

Key Features:

• Banner, video, audio, native, and CTV formats

• Desktop, in-app, mobile web, and CTV environments

• Multiple targeting and filtering settings

• A variety of QPS plans

• A wide range of integration types, including VAST to RTB

• The Demand Booster feature for profit optimization

• Analytics and reporting

• Ad fraud prevention

Pricing:

• Custom plans

Pros:

• A wide selection of ad exchange solutions

• Regular introduction of new features according to customer feedback

• An ad server solution

• Custom AdTech development services

• Ad Ops outstaffing services

• AdTech and AdOps team training services

• Customer support

• Multiple awards

Cons:

• You may need some time to get used to the platform

With an ad exchange from Attekmi, Toucan Ads managed to achieve 682% profit growth! 

Key features to look for in a programmatic partner

When choosing between different programmatic marketing companies, you should pay special attention to the following functionalities and characteristics:

• Cross-channel support. To succeed, you need to create an omnichannel strategy, so your platform should support diverse environments.

• Transparent reporting. You need clear and detailed analytics to optimize your strategy effectively. 

• Brand safety functionalities. Advanced filtering settings, fraud prevention tools, and other relevant capabilities are essential to protect your reputation and budget. 

• Optimization functionalities. Depending on the required type of solution, such features can help you optimize your spend, drive greater income, adjust your strategy more effectively, etc.

• Platform frequency update. You want your solution to remain effective, so choose the one that is regularly updated with new functionalities.

• Support service. To make the most of your platform, prefer an AdTech partner who will be able to help you with any challenges and questions.

Conclusion

We provided you with a list of top programmatic advertising platforms, so now it will be easier for you to make a choice. The first step you need to take is to define your goals. What do you need an AdTech solution or partner for? What are the key features that you require to achieve your goals? Answering these questions will help you shorten the list of potential solutions. Besides, make sure to look for reviews on reputable third-party platforms like G2 or Clutch. This can help you make the final decision when choosing between top-rated programmatic advertising firms.

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