Turn into a Programmatic PRO
With Comprehensive Knowledge Base
Feeling like ad tech terms and slang got you puzzled? Our knowledge base is here to help if you are new to programmatic or plan to level up your knowledge. Search your term and turn into a real programmatic professional.
Industry
What are the benefits of programmatic? What is programmatic buying? What is ad tech? Who is an advertiser? Who is a publisher? What is an ad inventory? What is first-party data? What is second-party data? What is third-party data? What targeting types are there in programmatic? What ad formats are there in programmatic? What types of margins are there in programmatic? What is programmatic advertising, and how does it work?
Platform Types
Integrations & Technologies
What does ‘VAST to VAST’ mean? What does ‘VAST To All’ mean? What is a JS tag? What is a Demand-Partner Integration? What is a Supply-Partner Integration? What is a win rate booster? What is an adaptive margin? What does ‘VAST to RTB’ mean? What is RTB (real-time bidding)? What is header-bidding? What is an ad tag? What is VAST? What is VPAID? What is CTV? What is Prebid, and how does it work? Differences between Prebid.js and Prebid Server What is Server-to-Server integration? Client-side vs. server-side header-bidding
Metrics & Measurements
Safety
Programmatic Workflow
News & Updates
Following the AdTech evolution has never been easier. The industry news, Attekmi updates, and actionable insights – everything in one place.
