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Vocabulary/
What targeting types are there in programmatic?
What targeting types are there in programmatic?
Socio-demographic targeting: Based on audience characteristics such as age, gender, and other demographic parameters. Geotargeting: Aimed at specific geographical areas, allowing advertisers to reach their target audience in specific locations. Device and operating system targeting: Targets specific types of devices (e.g., computers, mobile devices) and operating systems. Behavioral and other types of targeting are typically associated with platforms that have advanced capabilities.