By Anastasiia Lushyna
Organizing an ad exchange implies making multiple decisions, and one of them is selecting the types of ad formats you will offer to your SSP and DSP partners. With so many options available, making a choice can be a challenging task, but our guide is here to help.
4 Most Profitable Types of Ad Formats
In general, the more advertising formats you offer to your partners, the better. A greater freedom of choice can motivate them to choose exactly your ad exchange. However, the following digital ad formats are virtually a must.
In-App Video Ads
In-app ad formats are shown to users while they are interacting with an application, and when such ads take the form of a video, they provide an additional level of interactivity. This way, they can deliver splendid results in terms of driving income. Another benefit to note is that in-app video ads are usually more expensive.
Three of the most popular in-app digital ad formats are playable, rewarded, and interstitial videos.
Playable videos resemble a mini version of a mobile game, allowing users to try a new game before installing it. The ad unit contains an installation link leading to the app store.
Rewarded videos give users incentives in exchange for viewing ads. Users can skip or watch an ad to get coins, extra points, access to in-game items, special content, and certain app features.
Interstitial ads cover the entire screen, suggesting users to move to the destination page or get back to the app content. Interstitials may include features from rich media or playable ads, and they are impossible to miss.
Native Video Ads
Video ads tend to be more effective than static ones since they are more interactive and catchy. And when they are also native, they can drive significant user engagement, which means an increase in income for you.
Native ads align with the overall interface, so they are less intrusive. They can come in various forms, including banners, carousel ads, etc. However, native video ads are likely to be the most efficient.
For example, you can offer your partners out-stream ads that are displayed outside the video player. In-article ads, one of the many alternatives, are placed within the body of a blog post or article. Basically, they are a subtype of out-stream ads.
CTV Ads
CTV, which stands for connected TV, is any type of TV that allows watching video content online. However, the range of CTV devices is not limited only to smart TVs. It also includes gaming consoles, adapters like Apple TV, etc.
Due to the growing popularity of smart TVs and other devices, CTV ad spending is increasing, too. By 2028, it is expected to exceed $42 billion. For you, this means an opportunity and an additional source of income.
In-stream CTV video ads are typically integrated at the beginning or middle of video content. Most often, they are embedded in the original content piece, and viewers cannot skip or close them. The duration of the standard in-stream online ad is up to 30 seconds.
In turn, interactive advertising refers to the types of ad formats that encourage the viewer to take action. For instance, this can be scanning a QR code and making a purchase right after interacting with the ad.
Home screen ads play on the main screen of the CTV device. Traditionally, these are static images, graphics, or short videos that appear on the screen for a short time. Home screen ads often include a call to action that encourages viewers to learn more.
Display Banner Ads
Display banner ads are static images (equipped with text and a URL) that can be added to a header, footer, or other parts of the website. They can come in different sizes, which means that they are a rather universal ad format. Any publisher can find a place for a banner on their website, which means income for you, especially if the banners are placed in the header or sidebar.
The more traffic a website receives, the more effective display banner ads are. Therefore, consider setting a minimum traffic requirement for your SSP partners.
As for the ad format examples, here is one. A display banner ad is located on the right, in the upper part of the website, so visitors can see it without even scrolling.
The Attekmi Experience with Ad Formats
With ad exchange solutions from Attekmi, you do not need to integrate digital advertising formats on your own. Everything is already done for you, so you will be able to offer the following ad types to your partners:
Banner ads;
In-stream and out-stream video ads;
Rewarded video ads;
Audio ads;
Native banner, video, and other ads;
CTV ads.
Moreover, when setting up endpoints for demand partners, you can specify the allowed ad sizes, as well as allow or block player sizes to exclude requests that do not meet your DSP partner’s requirements. This way, your ad exchange will become more effective, which is good for your income.
In 2022, in-app video ads became the most profitable for Attekmi’s clients, and since this format is already implemented in our platforms, you can start earning in no time. Instead of building your own ad exchange from scratch, you can opt for one of our solutions and get a fully working platform within a week.
For instance, it took Roqoon Media only 3 months to reach 262% revenue growth, and you can achieve the same heights.
Does Attekmi look like the right choice? Let’s get in touch.
To Wrap Up
Offering the above-mentioned Internet advertising formats to your SSP and DSP partners is the way for you to ensure a stable income. However, due to the evolution of technology, the future of ad formats seems rather promising, so you should keep an eye on this process.
New ad formats will definitely enter the stage, and you should be ready to adopt them. With Attekmi, this will be much easier since we continuously update our solutions to keep up with the competition.
FAQ
What are ad formats?
Ad formats are different types of ads that can be displayed on a website, in a mobile app, and via other channels. For instance, display ad formats include banner, video, native, interstitial, shoppable ads, and others.
How to choose ad format for an ad exchange?
To choose the right types of ad formats for your platform, find out which of them are the most demanded at the moment and analyze your competitors, as well as current trends. For instance, CTV ad spend is continuously growing, meaning that offering this format to your DSP and SSP partners would be beneficial.
How can you estimate which ad formats are earning the most revenue?
It would be useful to conduct research and find out which ad formats advertisers invest in at the moment. Monitor the trends to stay on top. After your ad exchange starts working, track its performance and analyze your earnings continuously. This will help you identify the most profitable digital ad formats.