About Toucan Ads
Toucan Ads is a renowned advertising technology company – its commitment to delivering outstanding results has led it to develop advanced machine learning software, revolutionizing the digital media landscape. To deliver even greater value to its clients and achieve the maximum benefits in the shortest time, Toucan Ads required an RTB solution and an outstaffing Ad Ops specialist trained specifically for them.
Key Objectives
With Attekmi’s White Label Ad Exchange, Toucan Ads planned to achieve the following goals:
Attekmi’s Approach
Since Toucan Ads had no previous experience with RTB platforms, the Attekmi team prepared a software development strategy with a strong emphasis on people-centric practices. This approach distinguishes Attekmi from its competitors, and its effectiveness has already been proven by a range of programmatic advertising case studies. The following steps were taken:
Results
With Attekmi, Toucan Ads migrated to a new marketplace within a few weeks and managed to achieve the following goals:
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